Microdata

for local search

[henry0]

I had that conversation with anallawalla in the Local Search Forum
[webmasterworld.com ]

Which leads me to ask if WP microdata plugins are worth giving it a try?

[seodemadrid]

from my experience and my clients I can tell

[edited by: seodemadrid at 7:14 pm (utc) on Dec 20, 2013]

[lorax]

I assume the goal here is SERP rankings. I think they are definitely worth a try. But to test, start with a small group of known posts/pages. Set benchmarks and monitor progress over a few weeks.

[henry0]

OK thanks, will do and report within a couple of months.

[lorax]

Fab. Once I finish our University rebuild (late summer 2014) I will also have microdata in place and am looking forward to see what I can do with it!

[henry0]

I tried a bunch of plugins, but I do not like that microdata content is displayed so obviously killing the page aspect and filling (as, G in webmasters help specifies that microdata content should be visible to users).
Then I found a system I like that is "Local business microdata widget" I looked at its markup from "view page source" and it generates tags that are properly microdata formed.

I believe I will keep testing with that one.
(works on WP latest version)

[seodemadrid]

Microdata are positive for seo positioning, you should take this into account

[lorax]

@henry0
Please keep us informed of your observations. I'm curious to learn what they are.

@seodemadrid
Welcome to the forums. Yes it can be helpful but it can also hurt if not done properly. Personally I'm more concerned with how it can be used and if my users will take advantage of it.