Forum Moderators: phranque
(edited by: rcjordan at 9:47 pm (utc) on May 20, 2002)
My experience has been that local tourism is one of the categories least likely to go ppc. (B&Bs are particularly slow to adopt anything.) I've offered ppc for years but they immediately balk at the thought of X cents per click and want to go flat-rate.
What revenue model works best? I hate to give up the ppc model since I love the idea, and, more importantly, it solves the complete mystery of how much to charge businesses to promote their products and services on the site. I've tried several prices, and they balk at everything.
I use pay for rank. Each category they are in has a fixed rate (and a quantity discount). We tally those and then convert their average monthly billing to a scale that equates to rank. Basically, they are sorted by total monthly billing in descending order.
As for software, just about any banner server script tracks clicks. I use CentralAd (not recommended). You're likely to need one that generates online client reports and can deal with "budgeted" clicks.
My experience has been that local tourism is one of the categories least likely to go ppc.
rcjordan - you need to market in New Orleans :) - b and b's are ALL OVER pay per click here.
I am often forced to market my own vacation properties via fixed cost. I much prefer the PPC option.
But are they buying from independent publishers?
The PPC options open to us are the big nationals - Overture, AdWords, etc. - they all have lots of New Orleans subscribers.
