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Maximum Screen Width vs. Each Platform - For Best Ad CTR

Forcing One Size to Fit All - For Easy Admin.

     

Sally Stitts

4:51 am on Apr 27, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Page Size Reduction Strategy
Historically, I have targeted only the Desktop platform, with a maximum screen width of 1000 pixels, sometimes pushed to 1250.
However, I am now seeing an ever increasing number of Tablet and High-End Mobile visitors, now around 30% of total visits.

My non-expert, initial approach has been a campaign to reduce my screen widths, to make my pages "more suitable" for more than one platform. Is it possible? The pages all seem to be even more readable in reduced width format. So, no loss. And perhaps, an added gain?

My current concept of maximum screen widths vs platform is -
1000 pixels - Desktop platform
-600 pixels - Tablet platform (iPad only, forget the others)
-450 pixels - High-End Mobile (landscape view)
-200 pixels - Old mobile (ignored)
Are these numbers about correct? (determined empirically by me, not by spec)

Many pages I have reduced to 600 pixels wide.
Other pages I have reduced to 450 pixels wide.
Is my "quick and dirty" approach viable?
Or do you think that I am wasting my time?

I use only one 250x250 ad size, top center, so I don't have to fool around with that.

(Many pages are totally unsuitable for reduction - highbrow atuff, containing huge data tables, or large, complex graphics. I can't imagine them ever being presentable in a smaller format. Each of the smaller pieces only has meaning in relation to the whole, which must be perceived all at once.)

This is intended as an alternative to going full mobile, the obvious pathway.
I have just got to increase my High-End Mobile CTR, which currently is a small fraction of my Desktop CTR.
.

Leonard0

2:54 pm on Apr 27, 2012 (gmt 0)

5+ Year Member



My non-expert, initial approach has been a campaign to reduce my screen widths, to make my pages "more suitable" for more than one platform. Is it possible?

Responsive design may be the answer. Smashing Magazine has a lot of articles about it.

[smashingmagazine.com...]

Are these numbers about correct?

The iPhone is 320 pixels wide in portrait orientation but I find that it is too narrow for some graphics and tables on my site.
 

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