Product options causing KW repetition problem

How can I make some KW repeats not count for SEs?

[millie]

I've got an ecommerce site that has a keyword repetition problem on the product detail pages.

This is not deliberate kw stuffing. It's partly due to navigation to other 'similar' product detail pages and to other 'similar' product categories.

It's partly due to product options listed in a table - colours, sizes, prices etc where each combination is listed as a separate individual product that can be added to the cart.

Are there any legitimate techniques for making repetitive but necessary content 'invisible' to search engines?

I could put the product options in a drop down but the SEs would still be able to read this - it's just they wouldn't be able to follow the links ... right?

I need the solution to be accessible and user-friendly.

Any ideas?

[goodroi]

You could block the search engines using a robots.txt file or you could use a drop down list. By having a drop down list you would have 1 page for wdigets instead of multiple pages for blue widgets, red wdgets, green widgets etc. Thses are just two suggestions. There are several other ways, it just depends on how technical you want to get.

[millie]

Thanks for replying goodroi.

To explain this better - I'm trying to exclude portions of a page from search engine indexing, not whole pages.

I was hoping there might be some kind of acceptable way of doing this. Perhaps with a "no index" script of some sort.