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Physical location of web server and SEO

     
11:27 am on Jul 26, 2007 (gmt 0)

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Does the physical location of a web server matter much when it comes to search engine rankings?

For example: assume I sell books, these books are all targetted to the USA. But I want to host the web site on a server in the EU. Do search engines take into account that the site is hosted outside of the USA and will this affact rankings for searches performed by people in the USA?

4:42 pm on July 27, 2007 (gmt 0)

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Do search engines take into account that the site is hosted outside of the USA and will this affact rankings for searches performed by people in the USA?

They certainly should. Whether or not they do today is irrelevant. It's logical that they should. It's in the interest of your users to host near them. Focus on your users, not whatever SEO hacks work today. What serves your users best is sure to eventually become search-engine criteria.

It's a bit of a complicated issue, though. If you are, say, a European manufacturer, selling European goods to the US, I would think where you host would be less of a factor than for somebody selling US books to the US. But still a factor - a European company with a U.S.-based web site is catering to their US customers more than one with only a European-based site.

I'm curious, though, why you want to host in the EU? You say the "books are targeted to the USA". Are your target customers in the US? Or are you marketing books intended for the US market in the EU?

If it's the former, why on earth do you want to host in in the EU?

If it's the latter, just make sure that it's clear that you are marketing US books to customers in the EU. The search engines should pick-up on that and give you a boost with EU customers.

Bottom line, focus on what is best for your users/customers and you've already got most SEO under control.

1:13 pm on Aug 7, 2007 (gmt 0)

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It depends on the domain extension.

If you have a generic .com, then hosting will determine where the search engines put you.

If you have a Country domain, .co.uk, .de, etc then hosting is not such a big issue.

If you want to sell books in the USA, then you either need a .us domain, or a .com hosted in the US.

Gary

11:20 am on Aug 14, 2007 (gmt 0)

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Hi Gary, thank you for the reply. Your answer sounds reasonable. Do you have any sources for your claims, or did you learn this from experience?
3:09 pm on Aug 20, 2007 (gmt 0)

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It's a relatively common experience with SEO's. Hosting location is certainly an important factor.
 

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