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Email Deliverability

How to increase email deliverability for mass mailing?

         

whosyourdaddy

7:37 pm on Jan 9, 2007 (gmt 0)

10+ Year Member



One of my websites has about 10.000 registered users and everyday I'm sending them email alerts with the latest jobs posted on site. At this moment I have a dedicated server and 2 IPs (on the same class).
My question is:
How to increase email deliverability?

I ask this question because I know that companies like Yahoo or AOL have diverse policies against mass emailling.

I have already set a cronjob to deliver messages on a larger scale of time in order to avoid emails beeing blocked by the email providers.

I know that 10.000 is not a big number but in time this will increase and I will need a better email strategy.
So, what do you suggest me to do?

I hope that in this thread we will compare things like:
-sending emails from the same address VS multiple addresses;
-sending emails from the same IP VS multiple IPs;
-sending emails from the same domain VS multiple subdomains and different IPs VS multiple domains like widget.com, widgetsmtp1.com widgetsmtp2.com;

PS: english is not my primary language so please excuse me.

engine

5:51 pm on Jan 10, 2007 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



whosyourdaddy, welcome to WebmasterWorld

I'll just add my suggestion, which you may already be implementing.

Don't use images with the e-mails, plain text is best.
I know IT managers that simply block any e-mail with an embedded image. That's not a recent phenomenon, it's been going on for some years.

pageoneresults

5:55 pm on Jan 10, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



whosyourdaddy? lol! I'm surprised that was available. Welcome!

There are some other things you can do to improve the deliverability of your email.

EOC - Email Optimization Consultant
[webmasterworld.com...]

txbakers

4:48 am on Jan 12, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Another thing I started doing is to put the email addresses in a database, and instead of sending one big mass email, I send them one at a time in a loop.

Many ISPs are now blocking mail that appears to be sent to a fixed number of recipients. some I've heard as low as 50!

Email as a means of mass communication has really been ruined by the spammers.

milanmk

12:07 pm on Jan 12, 2007 (gmt 0)

10+ Year Member



From receiving point of view : SPF record and DomainKeys?

Milan

<edit>sorry, pageoneresults already mentioned it</edit>