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WebmasterWorld Weekly Round-Up 31 January

6:23 pm on Jan 31, 2014 (gmt 0)

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According to reports, Microsoft is preparing to announce its new CEO, possibly today, and probably after trading is concluded. The name favoured is Satya Nadella, Microsoftís enterprise and cloud chief. Thereís also talk of replacing the companyís chairman, Bill Gates, to allow him more time to concentrate on his Foundation.

Whatever happens, I canít help think that the market has changed significantly in the last few years, and whoever ends up at the helm of Microsoft may have to be ready for a bumpy ride.

Microsoftís a huge and a valuable company, but itíll have to bring on board its best teams of innovators to continue to be the force it is today. Certainly, in some sectors, itís fallen behind. Direction changes have been going on at Microsoft for some time, however, the company has failed to innovate effectively, and has lagged behind the competition. For example, Microsoft had a tablet computer over 10-years ago, but the hardware wasnít right just then. Note, the tablet, or touch pen-computerís history goes back decades, probably as far back to sci-fi shows and movies, such as Start Trek.

It was Apple that innovated and introduced the iPad 1 to the market. At that time of launch the hardware, processors, batteries and software were advanced enough at the time for Steve Jobs to launch the iPad.

From my point of view, Microsoft seemed to fail to innovate, having had a tablet PC some years back. Itís that kind of forward thinking the company needs to foster, and I hope that the new CEO is able to bring back that innovation.

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Welcome to this WebmasterWorld Weekly Round-up.

The previous WebmasterWorld Weekly is here.

This week there was another warning from Google. "Google Warns It May Take Action Over Affiliate Sites With Thin or Scraped Content" We've heard this before, haven't we? Google

Microsoft decided to accept it was infringing on a trademark owned by British Sky Broadcasting (BSkyB) Group's Sky trademark and will be renaming SkyDrive to OneDrive Didn't something similar happen with the so-called Metro interface! OneDrive

In a surprising announcement, a US Judge has rules that Google violated patents and must pay royalty on AdWords revenue. This, if not contested by Google and comes to fruition could be worth hundreds of millions, if not running into billion of Dollars. It's unlikely to go without appeal.

As I mentioned, there's a report of Microsoft getting ready to announce it's new CEO, and the favourite is Satya Nadella.Microsoft

This week Google decided to cut its losses on Motorola and to sell the business to Lenovo for $2.91 billion. Motorola

Facebook wants to be your news source, and is introducing "Paper" app in advance of the launch Feb 3.Facebook

In an interesting discussion on Google's AdSense, WebmasterWorld Members are discussing an analysis and diagnosis of the AdSense program. Join the discussion with your views.Google AdSense

Google's financials are out this week and it ended the quarter, December 31, 2013 with revenues of $16.86 billion, an increase of 17pct on 2012. "Google Earnings Up 17pct Year on Year, But Miss Analysts Expectations"

Yahoo Mail seems to have been the result of a hack attack and the company moved to protect its systems.Yahoo

Google's Matt Cutts announced that a French link network was now out of Google. According to reports, it seems the company has subsequently shut down operations.

Bing has continued its "Rewards" program with the announcement its taking it to mobile devices. Bing

Facebook reported 4Q earnings and year end this week. It's showing growth figures, especially in the mobile environment.

Google has refreshed analytics and says it has enhanced segmentation in remarketing programs.

In today's video, Matt Cutts answers the question,
"Should I build links using article directories?" Here's the video, and here's our discussion on the topic. "Matt Cutts: building links using article directories is not recommended"

Enjoy your week, until next time...



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