One of the big announcements this week was that Google said it’s putting an end to the spam associated with guest blogging for SEO.
It seems the spammers have tried Google’s patience too much, and Matt Cutts, Google’s head of webspam, made it abundantly clear that it has gone too far.
If you are into guest blogging, what it means is that you cannot expect to have an easy ride in Google, especially if you are using it to help manipulate a site’s positioning in Google’s SERPs.
Matt Cutts said, “So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”
It’s not exactly true that it’s the end of guest blogging.
If you’re using guest blogging as a way to add quality and value to your site, by all means, go ahead. Make sure you nofollow the links. Quality and value are two things that users really want, and are rarely in a spammy, duplicated blog posts with anchor text-laden keywords. You know what I mean. What better way is there of adding credibility to a site is to accept a guest blog post from a respected and highly sought after industry leader! Those personalities don’t need the anchor text, and they don’t need to link to every other poor quality site. They stand by their name and reputation, and your blog will, too.
What can you do if you’ve been accepting guest bloggers? Go through the articles and if you have any doubt over the efficacy of the posts, you will need to make some tough choices. Certainly, if you want to continue to play Google’s ball game, consider the value the blog posts give you, relative to your site’s ranking. If you’ve not yet been caught with spammy guest blog links, you may have time to sort it out. Otherwise, it may only be a matter of time until sites with spammy-looking guest blog posts are hit with a penalty.
Welcome to this WebmasterWorld Weekly Round-up.
The previous WebmasterWorld Weekly is here.
That announcement about guest blogging I mentioned from Matt Cutts is dicussed in our thread, "Guest Blogging for Links and SEO is Over" What's your view on guest blogging? Join our thread on the topic.
Google has removed two Chrome extensions which broke the company's terms. It seems that people have been buying extensions to use to serve ads. Have your say in our thread. "Two Chrome Extensions Removed By Google Over Ad Serving Breaking The Company's Terms"
This week, Bing's Duane Forrester discussed the importance of a domain name in ranking.
There were reports of a Google AdSense test of a new square with a thin arrow. What do you think of the new format?
Google said it had redesigned the AdWords interface with a consistent new look and navigation. What do you think of the new look?
In the lastest search engine stats from comScore for December 2013, the U.S. search engine rankings had Google at the top, as usual, however, there were slight swings for the other players.
How do you deal with WordPress comment spam? Find out how the professionals fight the escalation of automated comment spam.
Facebook announced it is testing a new way for developers to monetize mobile apps.
Do you sell your own ad space? How do you manage that inventory? Google announced AdSense Direct this week: A new way to manage your own direct ad sales.
We heard of the first WordPress 3.8.1 maintenance release. How did that seamless update go for you?
In an interview with Pinterest's CEO, the company is aiming for revenues this year with, wait for it, ads.
Has your site ever been hacked? Take a look at the 'Moving Target' site software which is devised to help thwart site hacks.
I heard of a worrying Google calendar bug which is a privacy issue. Until it's fixed, watch out what e-mails you add to the calendar as it may have undesired consequences.
Microsoft reported record revenue of $24.52 billion in its second quarter, despite what many may have expected. One of the highlights I noticed was the increase in Bing's revenues.
Google said it's retiring "Googlebot-Mobile" user agent for smartphones. Check this out as you may have to alter your configurations.
I was surprised to hear that two UK people were jailed for abusive tweets. It opens the debate of anonymity, and of how the same abuse would be dealt with if it were face-to-face as online.
Twitter's upping its analytics offering with the announcement of analytics for Cards. Read more in our thread on the topic.
I found it interesting to hear that Google applied for a US patent for local online ads linked to taxi rides to the advertisers restaurant or business.
Google has lost a patent case. I heard a court had ruled Google infringes SimpleAir's patent in cloud messaging. It's unlikely to end there as Google is, i'm sure, to appeal the ruling.
Meanwhile, over in Germany, a court orders Google to block Mosely images. This follows on from a similar ruling by a French court last year over the same images.
There was a discussion this week where the question was asked if Expedia was targeted by a 'negative SEO' campaign. It seems it wasn't, for a number of reasons. Find out more in our thread.
There's a discussion titled, "Google Glass Story That's Hard To Believe," the authorities are getting heavy-handed with Glass users in certain circumstances.
There's been much discussion onlne about animosity towards Google employees over housing. It's become such a concern that it seems Google employee buses now have bodyguards!
This week the E.U. is calling for much larger fines for companies breaching privacy law. This applies to any company in the E.U. region, however, Google was mentioned in the news.
This week's video: "Are results in different positions ranked by different algorithms?"
Have a terrific week, until next time...
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