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WebmasterWorld Weekly Round-Up 13 September

5:24 pm on Sep 13, 2013 (gmt 0)

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Twitter has announced it has submitted documents to the U.S. Securities and Exchange Commission to take the company into public ownership. Typically, it said it in a tweet. In whatís probably the next most anticipated IPO since Facebook, twitter will want to avoid the mistakes seen with the Facebook IPO.

According to the growth expectations, twitter was aiming for 400 million users by the end of 2013. It currently stands at about 240 million. Thatís quite a reasonable growth rate, from the 200 million last year, but way short of the aim.

As far as I can tell, their efforts to thwart the spammers seems to be working, and this may be affecting the apparent lower user growth rates.

What Wall Street will want, of course, is to see plenty of opportunities to make money, not just from the IPO, but also from the longer term. Clearly, this yearís efforts to push the ad sales, and with the key appointments itís made, will give it far more opportunity to earn. That should, in the short term, please the prospective investors.

What will twitter be valued at? Speculation indicates a value of $14 billion. Iím no speculator, but that seems over the top to me. What do you think? Will you be buying shares?

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The previous WebmasterWorld Weekly is here.

Welcome to this WebmasterWorld Weekly Round-up, including some of the stories since the last issue.

In an enlightening thread, WebmasterWorld members discuss how it Google AdSense works for them. This excellent advice and information may help you with your Google AdSense program. "The Life, Successes and Expectations Of A Long Term Google AdSense Participant"Google AdSense

In a submission to the UK High Court, Google has argued that as an American company it is not covered by British privacy laws. It said there was "no jurisdiction" for the case to be heard here because its consumer services are provided by Google Inc., based in Silicon Valley, rather than Google UK. What do you think? Shouldn't a company be responsible in the countries and markets in which it's active?Google

Web publishers were discussing competitor sabotage through the abuse of the AdSense Feedback form and steps to take to protect themselves.

How accurate are the keywords listed in Google analytics? join the discussion on the topic and let's try to assess the accuracy.

Web publishers discuss receiving take-down demands for links that were freely given and editorially curated. Has google got webmasters running scared of links?

In a major announcement of the last couple of weeks, Microsoft Corp. announced that Chief Executive Officer Steve Ballmer has decided to retire as CEO within the next 12 months. Could this be a good move for Microsoft? Who's going to replace him? Microsoft

W3C guidelines for accessibility were recently released and updated. Find out what's updated.W3C

Hot on the heels of Opera 15 we now have Opera 16 final, but it's still missing a lot of features. What's going on with the Opera browser?Opera

In our thread titled, "Are Bikini Pictures Considered "Adult Content" to Google Adsense?" web publishers discuss the apparent vague AdSense program policies.

According to the latest report, now that Google Android has become so popular, the Android OS is getting hit by 79% of malicious attacks. It looks like the hackers have a new target.Android

Have the online only ecommerce sites developed such a strong brand that even the big retailers are struggling to compete online? Join our discussion on the topic titled, "Online Sales For Big Retailers May Not Be As Strong As Suggested"

The anticipated Linux 3.11 was released and announced by Linus Torvalds.Linux

Another of Microsoft's big announcements was that the company will "purchase substantially all of Nokia's Devices & Services business, license Nokia's patents, and license and use Nokia's mapping services." Is this a smart move by Microsoft by acquiring patents? It's paying $7.2 billion for the privilege. Microsoft and Nokia

In other Microsoft news, the company said Windows 8's user share in August is now larger than Vista's at the same point in the latter's post-launch time-line. Only time will tell if Windows 8.1 will make that an even bigger share.Windows8

Yahoo has introduced its new logo. Some members weren't too impressed!Yahoo

Bing has released a new interface for video search. Bing said, "Designed from the ground up, the new experience includes streamlined navigation showcasing larger and higher resolution previews so you can quickly browse, discover and view videos on the web."Bing

In our thread titled, "Why SEO Fanatics are BAD for Business," web publishers discuss the shortcomings of focusing on SEO and the benefits of focusing on site visitors by providing great user experiences through good content and design.

In another Bing story, Bing News is refreshed with top trending topics from Bing, from Twitter and from Facebook. Bing said, "Bing's new layout is built for touch and, showcases top trending topics from Facebook, Twitter and Bing as well as related people from across the web."

Are you keeping on the pulse of Google SERPs? If so, you'll want to know about Google's updates and SERP changes for September 2013. It's WebmasterWorld's monthly look at Google's SERPs changes.WebmasterWorld

Facebook has launched more real-time trending conversation tools. The company said, "Starting today, selected news organizations can begin to integrate Facebook conversations into their broadcasts or coverage by displaying public posts of real-time activity about any given topic." Is the company trying to retain users on site with this move?Facebook

Google appears to be testing organising directory groupings in its SERPs. Is this google starting to tackle the directories that dominate all local SERPs these days?

Twitter said this week that it had acquired mobile ad exchange, MoPub. Twitter said, "MoPub's technology lets mobile application publishers manage their inventory and optimize multiple sources of advertising..."Twitter

Google+ has added author attribution and post embedding. "Today we're introducing two Google+ platform features that help authors do both,on Google, and across the web." It seems to me that there are opportunities here to increase exposure, and to raise the profile of the businesses represented. Many webmasters are concerned about privacy.Google+

A U.S. court has ruled Google's Street View privacy case can proceed. "In a major legal setback for Google, a federal appeals court here said on Tuesday that a lawsuit accusing the Internet giant of illegal wire-tapping could proceed."

What Google guidance/feedback/statement/advice do you think is wrong and that webmasters should ignore? Why? Please explain yourself. Join our thread, "What Statements/Advice From Google Do You Think Are False?"

It's important that we keep our sites up-to-date, so, WordPress 3.6.1 is a maintenance and security release for all previous WordPress versions.WordPress

Probably the next most anticipated IPO after Facebook, Twitter has announced it has submitted its IPO documents to the Securities and Exchange Commission.

According WebmasterWorld members, Google is testing a new chat function for AdSense support. Some are seeing this and others are not, so i'm guessing it's a test.

Google's Larry Page and Sergey Brin will have to come up with additional funds to pay for their private jet fuel. It seems their entitlement to subsidized fuel has been revoked.

I mentioned it previously, but do check out our two new forums:-
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