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Introducing Our New Logo!
bill

WebmasterWorld Administrator bill us a WebmasterWorld Top Contributor of All Time 10+ Year Member Best Post Of The Month



 
Msg#: 4607458 posted 6:20 am on Sep 5, 2013 (gmt 0)

http://yahoo.tumblr.com/post/60332693287/introducing-our-new-logo [yahoo.tumblr.com]

Introducing Our New Logo!

We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight.

We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.


So, what do we think?

 

stormy

10+ Year Member



 
Msg#: 4607458 posted 8:22 am on Sep 5, 2013 (gmt 0)

"You don't know what you got till it's gone".

I don't think they needed a different logo and I don't think they got a better one either. They should have respected their heritage a bit more.

Tonearm

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4607458 posted 8:37 am on Sep 5, 2013 (gmt 0)

They should just start over.

lucy24

WebmasterWorld Senior Member lucy24 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



 
Msg#: 4607458 posted 8:39 am on Sep 5, 2013 (gmt 0)

:: yawn ::

Seriously, that oversized O at the end of the word just looks weird. As if you're saying "Yah--OUCH!" Combined with the leaning exclamation mark, it looks as if the O ballooned unexpectedly and knocked its neighbor off balance. If this was the intention, the video does not say.

One thing's for sure: Some design firm out there is now a lot richer.

Dominic_X

10+ Year Member



 
Msg#: 4607458 posted 8:58 am on Sep 5, 2013 (gmt 0)

Change for the sake of change...... looks the same anyways.

robzilla

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4607458 posted 9:20 am on Sep 5, 2013 (gmt 0)

One thing's for sure: Some design firm out there is now a lot richer.

And yet they managed to make it look cheap. Frankly, it looks like it was made by someone who's just discovered Photoshop's layer effects. It's unsharp, too, at small sizes. And that animation on the homepage is totally nineties (in a bad way).

They should have respected their heritage a bit more.

Spot on. I liked the brand in part because of the logo and what it represented. It was a strong one, too. This one's sterile.

DrDoc

WebmasterWorld Senior Member drdoc us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4607458 posted 9:46 am on Sep 5, 2013 (gmt 0)

Huh!

Well, I happen to like it ... better.

tbear

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4607458 posted 9:49 am on Sep 5, 2013 (gmt 0)

I think they were hoping this would be bigger news than it is, just to get some news cover.

limbo

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4607458 posted 10:14 am on Sep 5, 2013 (gmt 0)

A good exercise in how to not iterate your design process publicly.

About the logo itself - bevels are notoriously difficult to port over different media. The fussyness is lost at small sizes, and they're moving from something resembling warmth and approachability in the purple to a dark corporate blue resulting in a very pallid looking mark.

Of course the test of any logo is how it plays out in application, but I have to say how they've demonstrated it, and that weak 'blueprint' video do not bode well.

AOL showed how it should be done.

limbo

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4607458 posted 10:16 am on Sep 5, 2013 (gmt 0)

One thing's for sure: Some design firm out there is now a lot richer.


It was designed in-house. Which could be part of the issue. Looks like the Creative Director/Art Directors don't have a Ruby.

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4607458 posted 11:23 am on Sep 5, 2013 (gmt 0)

Link bait, desperate attempt at gaining some national attention. Cheap trick...

ChanandlerBong

5+ Year Member



 
Msg#: 4607458 posted 12:58 pm on Sep 5, 2013 (gmt 0)

there was some TV show that spoke about "consultancy" firms taking a few million in order to sack half the staff and "design a new squiggle" for the logo.

Fun times....

btsteed

5+ Year Member



 
Msg#: 4607458 posted 2:13 pm on Sep 5, 2013 (gmt 0)

A good exercise in how to not iterate your design process publicly.


Agreed. Showing all of other logos made me feel like the chosen one was a disappointment no matter which one they would have gone with.

rish3



 
Msg#: 4607458 posted 2:44 pm on Sep 5, 2013 (gmt 0)

Urgh. When your brand is losing recognition, the best thing to do is to ensure that even more people stop recognizing it?

lexipixel

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 4607458 posted 4:01 pm on Sep 5, 2013 (gmt 0)

...mumbles something about sow's ears, silk --- rambles on.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4607458 posted 4:10 pm on Sep 5, 2013 (gmt 0)

The old Yahoo! had a whimsical font, it had character.

Then again, so did the old Mountain Dew and they radically rebranded, here's the original for you youngsters that never grew up with the original Mtn Dew: [en.wikipedia.org...]

Why Mtn Dew? Their slogan used to be "Yahoo! Mountain Dew!"
[youtube.com...]

My point is if Mountain Dew can rebrand that much, I think Yahoo will survive s subtle but albeit boring font change.

BTW, the Yahoo logo on their home page is animated and kinda cute so check it out.

jimbeetle

WebmasterWorld Senior Member jimbeetle us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4607458 posted 4:42 pm on Sep 5, 2013 (gmt 0)

Yeah, the old Y! logo might have been a bit more fun, but hey, brands change all the time. And it's not as if it's as iconic as Coke or some others [boredpanda.com].

brotherhood of LAN

WebmasterWorld Administrator brotherhood_of_lan us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4607458 posted 4:59 pm on Sep 5, 2013 (gmt 0)

Branding... bit of a Roman ceremony, for me - but obviously important.

A lot of people would've started out on back in the 90's and the 'net was young. Perhaps that logo could have been synonymous with that time gone by, obsolete if you will. I remember the lower resolution version of their original logo well. In that sense... it makes sense to me why they'd change their logo.

As for the logo itself... nothing much to say. Nice use of font!

JD_Toims

WebmasterWorld Senior Member Top Contributors Of The Month



 
Msg#: 4607458 posted 8:06 pm on Sep 5, 2013 (gmt 0)

We wanted a logo that stayed true to our roots...

They shoulda stuck with the red logo then. It was way better than anything they've had since.

mack

WebmasterWorld Administrator mack us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4607458 posted 1:15 am on Sep 6, 2013 (gmt 0)

Not sure if the change was needed, but I think it looks pretty good.

Mack.

Kendo

5+ Year Member



 
Msg#: 4607458 posted 3:21 am on Sep 6, 2013 (gmt 0)

Typical hack... no idea about spacing!

Amusing though... one illustration displays the mechanics of nicely proportioned letter weight, but then you find that the letters are "machine spaced" and optically incorrect.

kshitija chavan



 
Msg#: 4607458 posted 5:20 am on Sep 6, 2013 (gmt 0)

We all know that the company logo is the most crucial element for any brand. But some how i don't think how this new logo change will affect their business.

Neither this nor the old one have an unforgettable impact on its audience.

Panthro



 
Msg#: 4607458 posted 6:22 pm on Sep 6, 2013 (gmt 0)

Pretty terrible design if you ask me.

econman

10+ Year Member



 
Msg#: 4607458 posted 12:28 pm on Sep 7, 2013 (gmt 0)

For my taste they put too much space between the Y and the A.

Swanny007

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 4607458 posted 12:44 am on Sep 8, 2013 (gmt 0)

The new logo looks more professional to me, I have no problems with it. It's a little "bland" but it is more serious than the old one which is good.

Dinkar

10+ Year Member



 
Msg#: 4607458 posted 2:35 am on Sep 8, 2013 (gmt 0)

at the end of the day, does it really make a difference?

Kendo

5+ Year Member



 
Msg#: 4607458 posted 4:20 am on Sep 8, 2013 (gmt 0)

at the end of the day, does it really make a difference?


Yes, aesthetics are most important as the look of a logo or theme can sway mood and trust... whether you consciously realise it or not.

The Google design proved very popular and was easy on they eye, while the whole time the Yahoo logo looked awkward. So this change is an improvement but still not a winning design.

tangor

WebmasterWorld Senior Member tangor us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 4607458 posted 3:05 pm on Sep 8, 2013 (gmt 0)

The end result is what it is... however, I think somebody had money burning a hole in the pocket and had to spent it or lose it...

On the other hand, any noise made which makes people look is well-worth the expense!... and I bet all of you looked!

lucy24

WebmasterWorld Senior Member lucy24 us a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month



 
Msg#: 4607458 posted 8:35 pm on Sep 8, 2013 (gmt 0)

"There's no such thing as negative publicity" ?

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