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Introducing Our New Logo!
bill




msg:4607460
 6:20 am on Sep 5, 2013 (gmt 0)

http://yahoo.tumblr.com/post/60332693287/introducing-our-new-logo [yahoo.tumblr.com]

Introducing Our New Logo!

We’re excited to share the new Yahoo logo with you. It will begin appearing across Yahoo properties globally tonight.

We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.


So, what do we think?

 

stormy




msg:4607473
 8:22 am on Sep 5, 2013 (gmt 0)

"You don't know what you got till it's gone".

I don't think they needed a different logo and I don't think they got a better one either. They should have respected their heritage a bit more.

Tonearm




msg:4607480
 8:37 am on Sep 5, 2013 (gmt 0)

They should just start over.

lucy24




msg:4607481
 8:39 am on Sep 5, 2013 (gmt 0)

:: yawn ::

Seriously, that oversized O at the end of the word just looks weird. As if you're saying "Yah--OUCH!" Combined with the leaning exclamation mark, it looks as if the O ballooned unexpectedly and knocked its neighbor off balance. If this was the intention, the video does not say.

One thing's for sure: Some design firm out there is now a lot richer.

Dominic_X




msg:4607489
 8:58 am on Sep 5, 2013 (gmt 0)

Change for the sake of change...... looks the same anyways.

robzilla




msg:4607495
 9:20 am on Sep 5, 2013 (gmt 0)

One thing's for sure: Some design firm out there is now a lot richer.

And yet they managed to make it look cheap. Frankly, it looks like it was made by someone who's just discovered Photoshop's layer effects. It's unsharp, too, at small sizes. And that animation on the homepage is totally nineties (in a bad way).

They should have respected their heritage a bit more.

Spot on. I liked the brand in part because of the logo and what it represented. It was a strong one, too. This one's sterile.

DrDoc




msg:4607499
 9:46 am on Sep 5, 2013 (gmt 0)

Huh!

Well, I happen to like it ... better.

tbear




msg:4607500
 9:49 am on Sep 5, 2013 (gmt 0)

I think they were hoping this would be bigger news than it is, just to get some news cover.

limbo




msg:4607502
 10:14 am on Sep 5, 2013 (gmt 0)

A good exercise in how to not iterate your design process publicly.

About the logo itself - bevels are notoriously difficult to port over different media. The fussyness is lost at small sizes, and they're moving from something resembling warmth and approachability in the purple to a dark corporate blue resulting in a very pallid looking mark.

Of course the test of any logo is how it plays out in application, but I have to say how they've demonstrated it, and that weak 'blueprint' video do not bode well.

AOL showed how it should be done.

limbo




msg:4607503
 10:16 am on Sep 5, 2013 (gmt 0)

One thing's for sure: Some design firm out there is now a lot richer.


It was designed in-house. Which could be part of the issue. Looks like the Creative Director/Art Directors don't have a Ruby.

BillyS




msg:4607509
 11:23 am on Sep 5, 2013 (gmt 0)

Link bait, desperate attempt at gaining some national attention. Cheap trick...

ChanandlerBong




msg:4607519
 12:58 pm on Sep 5, 2013 (gmt 0)

there was some TV show that spoke about "consultancy" firms taking a few million in order to sack half the staff and "design a new squiggle" for the logo.

Fun times....

btsteed




msg:4607533
 2:13 pm on Sep 5, 2013 (gmt 0)

A good exercise in how to not iterate your design process publicly.


Agreed. Showing all of other logos made me feel like the chosen one was a disappointment no matter which one they would have gone with.

rish3




msg:4607535
 2:44 pm on Sep 5, 2013 (gmt 0)

Urgh. When your brand is losing recognition, the best thing to do is to ensure that even more people stop recognizing it?

lexipixel




msg:4607561
 4:01 pm on Sep 5, 2013 (gmt 0)

...mumbles something about sow's ears, silk --- rambles on.

incrediBILL




msg:4607566
 4:10 pm on Sep 5, 2013 (gmt 0)

The old Yahoo! had a whimsical font, it had character.

Then again, so did the old Mountain Dew and they radically rebranded, here's the original for you youngsters that never grew up with the original Mtn Dew: [en.wikipedia.org...]

Why Mtn Dew? Their slogan used to be "Yahoo! Mountain Dew!"
[youtube.com...]

My point is if Mountain Dew can rebrand that much, I think Yahoo will survive s subtle but albeit boring font change.

BTW, the Yahoo logo on their home page is animated and kinda cute so check it out.

jimbeetle




msg:4607578
 4:42 pm on Sep 5, 2013 (gmt 0)

Yeah, the old Y! logo might have been a bit more fun, but hey, brands change all the time. And it's not as if it's as iconic as Coke or some others [boredpanda.com].

brotherhood of LAN




msg:4607585
 4:59 pm on Sep 5, 2013 (gmt 0)

Branding... bit of a Roman ceremony, for me - but obviously important.

A lot of people would've started out on back in the 90's and the 'net was young. Perhaps that logo could have been synonymous with that time gone by, obsolete if you will. I remember the lower resolution version of their original logo well. In that sense... it makes sense to me why they'd change their logo.

As for the logo itself... nothing much to say. Nice use of font!

JD_Toims




msg:4607650
 8:06 pm on Sep 5, 2013 (gmt 0)

We wanted a logo that stayed true to our roots...

They shoulda stuck with the red logo then. It was way better than anything they've had since.

mack




msg:4607715
 1:15 am on Sep 6, 2013 (gmt 0)

Not sure if the change was needed, but I think it looks pretty good.

Mack.

Kendo




msg:4607739
 3:21 am on Sep 6, 2013 (gmt 0)

Typical hack... no idea about spacing!

Amusing though... one illustration displays the mechanics of nicely proportioned letter weight, but then you find that the letters are "machine spaced" and optically incorrect.

kshitija chavan




msg:4607770
 5:20 am on Sep 6, 2013 (gmt 0)

We all know that the company logo is the most crucial element for any brand. But some how i don't think how this new logo change will affect their business.

Neither this nor the old one have an unforgettable impact on its audience.

Panthro




msg:4607905
 6:22 pm on Sep 6, 2013 (gmt 0)

Pretty terrible design if you ask me.

econman




msg:4608068
 12:28 pm on Sep 7, 2013 (gmt 0)

For my taste they put too much space between the Y and the A.

Swanny007




msg:4608183
 12:44 am on Sep 8, 2013 (gmt 0)

The new logo looks more professional to me, I have no problems with it. It's a little "bland" but it is more serious than the old one which is good.

Dinkar




msg:4608202
 2:35 am on Sep 8, 2013 (gmt 0)

at the end of the day, does it really make a difference?

Kendo




msg:4608206
 4:20 am on Sep 8, 2013 (gmt 0)

at the end of the day, does it really make a difference?


Yes, aesthetics are most important as the look of a logo or theme can sway mood and trust... whether you consciously realise it or not.

The Google design proved very popular and was easy on they eye, while the whole time the Yahoo logo looked awkward. So this change is an improvement but still not a winning design.

tangor




msg:4608319
 3:05 pm on Sep 8, 2013 (gmt 0)

The end result is what it is... however, I think somebody had money burning a hole in the pocket and had to spent it or lose it...

On the other hand, any noise made which makes people look is well-worth the expense!... and I bet all of you looked!

lucy24




msg:4608354
 8:35 pm on Sep 8, 2013 (gmt 0)

"There's no such thing as negative publicity" ?

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