WebmasterWorld Weekly Roundup May 24

Now that Google’s Penguin 2.0 is rolling out we’ll be able to gauge the true impact of the latest algorithm and the resulting data sift. Previously, the four Penguin updates were purely data refreshes, hence the naming of this update being Penguin 2.0.
It’s too early to tell with certainty what the full impact is going to be, but, we have some great threads with plenty of weather reports from webmasters around the globe. Please do join in and let’s have your reports so we can all better assess the extent of the impact of Penguin 2.0 on our sites.

Good luck with yours.

The previous WebmasterWorld Weekly is here.

Welcome to this week's WebmasterWorld Weekly Roundup.

Link schemes and specifically forum signatures are of little value, according to Google's guidelines. WebmasterWorld Members were discussing the value, or not, of forum signatures, which seem to be a spammer's favorite.

YouTube announced it was starting a subscription service trial, and there were some negative comments over this move in our thread. It does seem to me it's an opportunity for content creators to earn revenues.

One of the biggest threats to Google search dominance is through internal search on individual sites, such as Amazon, where the brand is so strong users don't need to use a search service. Join our discussion on the topic.

I spoke about Google's Pengin 2.0 earlier, and here was the first thread on the topic prior to launch. Google's Matt Cutts confirms the next generation of Penguin, V 2.0, to roll out in the next few weeks. What's the expected impact, and is there ever a recovery? Join our discussion on Google's Penguin.

Subsequently, Matt Cutts created a video describing what webmasters should expect in the comimg months. It was quite an active thread, and is worth joining in the discussion.
Here's the video, if you hadn't seen it.

A German Court has ruled Google must remove autocomplete entries if found to be defamatory. If Google disagrees with a claim that an entry is defamatory, it could have to settle the matter in court.

Bing announced a new, faster, people autosuggest snapshot in its SERPs. According to Bing, "we are releasing a faster way to find people right from the search box. Now if you're searching for a celebrity, politician, athlete or even a colleague with a publicly available LinkedIn profile, Bing provides a snapshot of information about that person below the search bar."

Google said it's now making Maps personal, meaning you'll get data presented that is unique to you. What do you think of the personalisation of maps?

Two years after introducing its social network, Google +, the company is struggling to win over the brands and businesses that have been its most loyal customers in the Internet search market. How is your G+ program running, and do you hold the same views as the research indicates.

Yahoo has acquired Tumblr for $1 billion cash. Yahoo's! board met on Sunday and approved the all-cash deal to buy one of the fastest growing social media sites on the web.

The tax operations of major global businesses are under scruitiny, and even as Apple became the U.S.'s most profitable technology company, it avoided billions in taxes in the United States and around the world, according to a U.S. Congressional panel. Furthermore, the E.U. has said it will make moves to change the rules to force International companies to reveal tax payments.

There was news this week that Flickr is now offering 1TB free space for your photos. Flickr said, "No limited pixels, no cramped formats, no memories that fall flat. We're giving your photos room to breathe, and you the space to upload a dizzying number of photos and videos, for free."

Could now be the opportunity for older search brands to start sending traffic? Join in the discussion as members discuss the possibility of new sources of traffic.

Google announced webmasters have six months notice of Checkout closing as it transitions to Wallet.

As I mentioned earlier, Google's Penguin 2.0 rolls out, and WebmasterWorld Members discuss the latest impact for SEO and webmasters. Join our discussion with your observations.

Twitter has introduced a two-factor authentication system to help thwart successful phishing of accounts.

Google has updated Top Charts In Trends: most searched people, places and things.

More news from G: Google's Conversational Search is available in the latest version of Chrome.

And yet more news: Google now supports schema.org markup for organization logos. It will give you more control over your logo in Google's SERPs.

Thanks for joining in the conversations. Remember, if you've found some news that we haven't covered or discussed, drop me a message, or post it yourself and let me have the link.
Have a fantastic week!

Cheers
Neil
http://www.twitter.com/engine

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WebmasterWorld Weekly Roundup May 24

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