money back guarantee

query how do I make a refund to dissatisfied customers

[tony1999]

Hi. One last query. I intend charging users to enter my website, but with a 100% no-quibbles money back guarantee should they be dissatisfied at any time. They will gain access by payment on their amex, or whatever. However - here's the query - if they are dissatisfied and want their money back, how do I do it - International money order ? but I don't have their postal address. I only have their email address.

[Marcia]

Tony, I'd call amex and ask them how to issue a credit for possible customer refunds. If that's how they pay, that's how I'd do it, especially since that way there would be a record of it.

[EliteWeb]

Agreed with Marcia - Don't bother putting up a fight ether if they paid by credit card, couz they will get their money back. :/

[Marcia]

And then, if the money is given back another way, what if they still decide to protest with the credit card company and have it reversed. It would then take proving to the credit card company that it had already been refunded, and could end up COSTING the amount through a double refund resulting.

[tony1999]

Thank you Marcia and Eliteweb - absolutely brilliant. I'm in awe at the perspicuous (sorry it's the only word that comes to mind) of both replies.
I'm very grateful.

[tedster]

If you do a standard credit card refund, you have an excellent record of the transaction. You can easily fight the chargeback and escape the double risk situations.

My experience over several decades of business says don't focus too much on the ways you might get ripped off - focus on how you can do the very best for your customers.

Even if a business loses on the occassional transaction, that doesn't mean they don't succeed. Success comes not by win every possible battle and super-protecting every flank. Success is having LOTS of happy customers. That's an expansive mode, not a squeeze-out-every-penny mode.

Keep that expansive focus that and you will succeed overall (and yes, you will lose a few, but just a few, battles.) If you start treating every situation as if someone is trying to rip you off, your success will most likely be limited.