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comScore January 2016 U.S. Desktop Search Engine Rankings

     
4:14 pm on Feb 16, 2016 (gmt 0)

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comScore's U.S. search engine share for January 2016 is out, and it shows a fairly stable status for the major players, except that the number of searches is slightly up, and the search share reflected in that. Only AOL Inc shows a decline.

Google sites once again dominate at 63.8%, with Microsoft sites at 21.3%, Yahoo sites at 12.4%, unchanged since the previous month of December 2015.

Of course, these figures are desktop only, and it'd be interesting to compare mobile search share.

http://www.comscore.com/Insights/Market-Rankings/comScore-Releases-January-2016-US-Desktop-Search-Engine-Rankings



comScore Explicit Core Search Share Report* (Desktop Only)

January 2016 vs. December 2015

Total U.S. – Desktop Home and Work Locations
Source: comScore Search
Core Search Entity
Explicit Core Search Share (%)
Dec-15
Jan-16
Point Change
Total Explicit Core Search
100.0%
100.0%
N/A
Google Sites
63.8%
63.8%
0.0
Microsoft Sites
21.1%
21.3%
0.2
Yahoo Sites
12.4%
12.4%
0.0
Ask Network
1.6%
1.7%
0.1
AOL, Inc.
1.0%
0.9%
-0.1

*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
7:43 pm on Feb 16, 2016 (gmt 0)

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Only AOL Inc shows a decline.

They switched to Bing in January. I wonder if that added to the (ongoing) decline.
9:01 pm on Feb 17, 2016 (gmt 0)

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I'm surprised Microsoft/Bing at 21.3% is so low given the fact that it is the default of every Microsoft installation.

All those Windows 10 upgrades, plus every new Desktop/Laptop shipped with Windows 10 defaulting to that wonderful "The Edge" browser? Earlier Windows 7 and 8 as well.

Perhaps there are indeed more people around who will customise their installations - just as I do. Using Google on a PC Desktop has to be a conscious effort to use Google. I can't comment on Apple products.
9:28 pm on Feb 17, 2016 (gmt 0)

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I just wish that Google(63.8%) and Microsoft(21%) translated into Google traffic 63% and Microsoft traffic 21%, because it doesn't. Microsoft rarely reaches 10% of my daily traffic, unfortunately.
6:20 pm on Feb 18, 2016 (gmt 0)

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That's and interesting point, JS_Harris, shouldn't there be some correlation in those stats? It'd be nice to think there might be to even things out a bit.
Why do you think it's so badly out of kilter?
6:48 pm on Feb 18, 2016 (gmt 0)

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There are a lot of reasons why your traffic won't match these numbers.

1. This is for all users Bing and Google have strengths and weaknesses in individual verticals. Your site may skew one way or the other
2. You do not rank the same in both.
3. Bing and Google have very different page layouts and your not in the same place for both
4. Who knows what they are counting
1:23 pm on Feb 21, 2016 (gmt 0)

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It's #3, the site is over a decade old and older pages are well ranked. A #3 spot on Bing, for example, is well below the fold for my subjects while it sits just above the fold on Google. That might change now that Google is switching to a 4 ad up top setup too, which Bing already does, but we'll see.

#5 would be images, my images get me more traffic from Bing than they do from Google. That has been true since Google's new image layout went live. 250,000 image impressions in Google nets perhaps 2k visitors, if I'm lucky. It used to be over 20k easy, same positions.

My data for mobile doesn't stretch back as far so the above only applies to desktop results.