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We all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive:
Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.
None of this is a newsflash. Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.
But what’s happening to the rest of the Web?
The Web Is Shrinking. Really.
Here are the facts:
When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.
Unlike the ecosystem set up by Google, where the search engine ironically intermediates between users and the objects of their queries (so that users reinforce their loyalty to Google, far more than to the publisher), in the world of social publishing, the Facebook hub enables a direct, if constrained, relationship between users and media brands.
SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.
mobile devices..especially phones and tablets..
Desktops will become pretty much limited to pro use only
The results — at least for my own company, Wetpaint — are that social media brings more qualified eyeballs and retains them. People who come via social media stay longer on the first visit; and they are more likely to come back sooner and more frequently. Overall, our visitors from social networks have a relationship that’s several times stronger — and several times as valuable when measured in engagement, pageviews, and revenues — than the relationships people form when then arrive through search.
joined:Jan 30, 2006
posts:1696
votes: 15
Sales of desktop and floor-standing PCs are going to fall off a cliff soon, so too with laptops and netbooks. Sales of tablets are going into the stratosphere...
[edited by: J_RaD at 4:37 pm (utc) on Jul 2, 2011]
joined:Jan 30, 2006
posts:1696
votes: 15
We're losing small sites daily. Even if they are still online they are quickly buried in search rankings the moment they get popular and pop up on radar.
BIG companies, like Google with +1 groups, are trying to be the everything of the internet
You can try to use these sites to steer eyeballs to your core site, but that also means you have less time to work on the core site, after all.
People who come via social media stay longer on the first visit; and they are more likely to come back sooner and more frequently. Overall, our visitors from social networks have a relationship that’s several times stronger — and several times as valuable when measured in engagement, pageviews, and revenues — than the relationships people form when then arrive through search.
"In a few year's time there won't be such a thing as a website," claimed Boulton. "With the rise of the social Web, now online experiences are built around the individual rather than around the organization."
So whereas websites are "destinations that you go to to find information," according to Boulton, the current era is increasingly about information coming to the individual and interacting with it on devices like smartphones.
we will all be able surf the internet on our TVs soon, and that will be huge -- big, if not bigger than mobile phones. mobile-size websites will be no use for that.
And social networks are now used by 90 percent of U.S. Internet users
It is time that those SEO's that have been in denial, read and reread the following:
SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.
An iphone4 has almost the same screen definition as an HD TV
Oh nonsense. I hope you're not designing sites I ever want to view on my TV or desktop.
The iPhone 4 is 960 x 640 px, FullHD is 1920 x 1080 px.
There is a generation of under 20 year olds who live around their mobile devices,phones,pads, tabs etc non of which have the definition we do on our monitors, they do not create things with these devices, they talk to each other and they consume what has been created by those of us with monitors...
mobile devices,phones,pads, tabs
joined:Jan 30, 2006
posts:1696
votes: 15
we will all be able surf the internet on our TVs soon, and that will be huge
As an exercise, pick any of the top 100 brands from the Millward Brown or Interbrand list. Then go to Google Website Trends and enter that brand’s URL (i.e. bmw.com), selecting “websites” above the resulting graph to get unique visitors.
For each brand you should find that visitors between 2007 and 2009 are trending down, or flat at best.