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We all read the statistics every week documenting the meteoric new growth areas of the Internet, and they are impressive:
Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.
None of this is a newsflash. Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.
But what’s happening to the rest of the Web?
The Web Is Shrinking. Really.
Here are the facts:
When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.
If you want to predict the future of computing -- do a study of 12-18 year old's computing habits.
Solve Media, an advertising consulting company, has discovered how much more likely you are to do even the most statistically unlikely of things than click on one of these intrusive advertisements, Business Insider reports.
For example, "you are 31.25 times more likely to win a prize in the Mega Millions than you are to click on a banner ad." Not only that, "you are 87.8 times more likely to apply to Harvard and get in...112.50 times more likely to sign up for and complete NAVY SEAL training...279.64 times more likely to climb Mount Everest...and 475.28 times more likely to survive a plane crash than you are to click on a banner ad."
...changes the role of companies on the Web from mere content publishers or providers to truly connected digital partners for real people.
My point is I don't see why teen computer habits are at all relevant here.
[edited by: engine at 8:02 am (utc) on Jul 5, 2011]
"In a few year's time there won't be such a thing as a website," claimed Boulton. "With the rise of the social Web, now online experiences are built around the individual rather than around the organization."
I can't say I disagree too much with the author of either of the articles, however Ben Elowitz makes a couple of points that few have read before. One very critical piece for webmasters to understand about the Google ecosystem:
Unlike the ecosystem set up by Google, where the search engine ironically intermediates between users and the objects of their queries (so that users reinforce their loyalty to Google, far more than to the publisher), in the world of social publishing, the Facebook hub enables a direct, if constrained, relationship between users and media brands.
Which is why Google is pushing so hard for the "mobile experience" ..and why it is so important that sites look good and work well on mobile devices..especially phones and tablets..
The mobile experience is lacking, insufficient, and unfulfilling.
Desktops and laptops are not going away.
Ipads, and mobile devices supplement, but do not replace.
Mobile devices (pads) will begin to come in larger sizes.
The rest of them have no desktops ..just phones ..pads and laptops ..they do 90% of their surfing via their phones or pads..10% by their laptops
"I only got it working a couple of days ago"! In other words the 'puter didn't work because it didn't have internet access, he has no use for it otherwise as a standalone device.
To and end user its all blurry and doesn't make much sense.
I want to coin a phrase:
anti-social networking; the combined and ongoing acts of disseminating or perusing information online in a non-personal way so as to have no actual social contact.
-lexipixel (Oct. 21, 2007)