Forum Moderators: phranque
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This position is in the marketing department, and they
need someone from a marketing department. They use the web EXTENSIVELY for
lead generation, and this Webmaster should be able to help them in those
efforts. Registering with Google, etc...
Needed in the Marketing department.
Will be responsible for Corporate website...making all changes etc.
Must have HTML, ASP, Homesite is desired (they don't use Frontpage),
Javascript and Microsoft Content Management Software are plusses.
Webmaster contract to perm ASP, HTML, XML, experience with Web Trends, VB
Script, Perl Scripting, FTP. Will with two different websites, reporting to
the marketing department. Ideally the candidate should have 3+ years of
webmaster experience. It is also important that to have marketing
experience:
- Online Lead Generation Programs
- Awareness and branding campaigns
- Working with media (lead generation) partners like: Network World, Tech
Target, Google, etc.
- Web Search Optimization
- Webinars
They have technical developers in the IT department...this position reports
to the MARKETING department...more of a look & feel oriented job
Will be maintaining and monitoring a state of the art, business to business
commerce website, using internal and external resources. This website
supports corporate vision and marketing objectives. Will identify
opportunities to extend this companies marketing reach on the web
(Updating and maintaining all web search enginers, seek reciprocal links
with compatible partners.)
Create Web banner advertising and recommend advertising sites to support
Marketing programs.
Create tracking mechanisms for Web promotions. Maintain and report web
statistics.
Experience with implementing online marketing strategies.
Strong sense of design, layout, information architecture, and navigation of
web sites and online marketing.
Must be able to take ownership, prioritize, and meet deadlines with minimal
supervision.
Be able to initiate programs and ideas on how to improve web sites.
Also will develop multimedia marketing presentations and demonstrations
that can be distributed on CD or accessed on the web page.
Requirements:
2-3 years as a webmaster or online/related marketing experience.
Experience in a corporate marketing department is strongly desired, but not
required. Position will be onsite at the company.
Must be extremely knowledgeable about the technical aspects of the web,
including HTML, perl scripting, web forms, web commerce, and other
associated technologies. Experience with electronic design tools, such as
PhotoShop, Illustrator, Corel Draw, and other graphics tools. Familiar
with creating and placing electronic advertising. Experience with
designing and maintaining electronic commerce web sites. Excellent
editorial and communication skills. Must be able to work effectively with
all levels of an organization..
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All for $40/hour?! have they lost their minds or am I getting selfish? It's contract to perm - the last webmaster is leaving after 4 years with the company, didn't get a chance to ask him why exactly.
Any ideas or comments?
Thanks, Rob
I did some work for a recruitment company once setting up their site etc. and I was testing the database searh functionality and noticed a job with a huge amount of requirements.
I asked one of the recruitment consultants and they told me that a lot of the time a company will ask for (say) 12 skills and would be happy with someone who has a half (or less) of them. Obviously, the more you have the better - but you should not be put off by an unrealistc list like that.
One good question to ask to help give you a better idea of what they're realistically expecting is "What would a normal day/week/month in this position look like?" I find that question often gives you an understanding of what the employer is actually looking for in that particular position.
Never be afraid to apply for a job that's a little over your head :) Getting one of them is one of life's greatest thrills.
the last webmaster is leaving after 4 years with the company, didn't get a chance to ask him why exactly.
I would think about this - just me maybe.
Did the last person leave because the company is now tanked in ranking after Florida? Did he get tired of being the scapegoat? Are they looking for a new scapegoat?
I'd check the rankings and look at that aspect. Maybe I'm just pessimistic.
Beyond that, in my programming career I took a few jobs that were beyond my expertise. They always worked out.. except one ;)
Good luck.
grandpa
many time you end up acquiring new skills.
Yes and most of the time they are what is adveritsed in the job spec originally. Most of the specs are so broad that you can honestly claim experience for those skillsets but in your heart of hearts know that you really need to polish up on those skills to take them to the table. Thats when you garner your much needed extra experience from your new co-workers and offer them an insight to cutting edge technologies that you have learnt elsewhere (textbook and real life experiences).
Nothing wrong with the job being in the marketing dept - that's the only place for it, but I have rarely come across web developers who have a marketing background.
As a matter of principle, I don't apply for a job that expects someone to know marketing (finding sites, copy-writing, statistics), programming (ASP, Perl, VB, ...) and design (banner ads, multimedia).
No one would expect you to write, illustrate, edit, copy-edit, type, lay-out, print and bind a book, would they? So why the hell do they expect you to do everything on a website?
Since they called you, perhaps you could make a counter-offer. Given my skill-set and interests, I would likely offer to work part-time, outsourcing design and some copy-writing, and keeping the high-value added things like IA, usability and marketing management.
Good luck!