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eBay Ends AdWords Boycott Against Google, With Changes

     
8:40 am on Jun 23, 2007 (gmt 0)

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EBay ended its ad boycott against Google yesterday but said it would scale back spending on the search engine going forward.

The auction giant said the 10-day suspension showed it could shift some dollars away from Google's search engine without losing traffic or sales.

"We can make a more efficient buy and reallocate some of our spending to take advantage of some of the things we saw," said eBay spokesman Hani Durzy.

eBay Ends AdWords Boycott Against Google [nypost.com]

9:38 am on June 23, 2007 (gmt 0)

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Will this cause other major advertisers to have a rethink on Adwords spend?

I don't use Adwords myself but I understood that it was relatively simple to measure ROI?

9:51 am on June 23, 2007 (gmt 0)

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sweeeeet, oh please eBay scale back as much as you can afford, nobody actually wants "new and used Chickenpox" anyway. Maybe this will relieve some of the competition and bring down the prices on Adwords a little too.
9:52 am on June 23, 2007 (gmt 0)

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Ebay, Google lol. Both are very big headed and have angered a lot of folks over the years.

I wonder if either will do some good, without a price tag attached.

10:38 am on June 23, 2007 (gmt 0)

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They could just eliminate all the useless search terms they appear for and save a bundle. It wouldn't affect their results.
11:11 am on June 23, 2007 (gmt 0)

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Useless search terms? Hardly, I mean only 5 minutes ago I searched for "chicken" and found this handy Google sponsored link...

Chicken
Great savings on Chicken
Feed your passion on eBay.co.uk!
www.ebay.co.uk/games

11:39 am on June 23, 2007 (gmt 0)

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Those ads are like a virus or parasite.
2:33 pm on June 23, 2007 (gmt 0)

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The auction giant said the 10-day suspension showed it could shift some dollars away from Google's search engine without losing traffic or sales.

Then why spend $200 million? That must be one expensive hobby.

3:56 pm on June 23, 2007 (gmt 0)

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They could just eliminate all the useless search terms they appear for and save a bundle.

Ebay. Go ahead with this advice & make everybody's day.

6:21 pm on June 23, 2007 (gmt 0)

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Argh! Adds "ebay.com ebay.ca ebay.co.uk" back into adsense filter...
6:39 pm on June 23, 2007 (gmt 0)

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They should just leave it up to the affiliates to fill in whatever they don't want.
10:00 pm on June 22, 2007 (gmt 0)

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SAN FRANCISCO (AP) -- After a spat between two of the world's largest Internet companies, online auctioneer eBay Inc. resumed running advertising through Google Inc. on Friday.

EBay recently pulled ads from the world's most popular search engine in what the auction company billed as an experiment to determine the most effective means of getting customers to visit the shopping site. The move, however, had smacked of blatant retaliation as it coincided with a June 14 party that Google had been planning to siphon attention from eBay's annual user celebration in Boston.

In the past week, eBay -- one of the biggest buyers using Google's AdWords marketing program -- increased advertising on Google rivals, including Yahoo Inc., IAC/InterActiveCorp.'s Ask.com and Microsoft Corp.'s MSN.com.

EBay spokesman Hani Durzy said the experiment proved that eBay didn't need to spend as much on Google ads, which generally run to the right of Google's regular search results.

Associated Press [biz.yahoo.com]

[edited by: encyclo at 8:27 pm (utc) on June 23, 2007]
[edit reason] moved from another location [/edit]

4:05 pm on June 23, 2007 (gmt 0)

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"Google has a ton of money and should have thrown its own party that didn't coincide with the eBay event, which was simply a guerrilla warfare attempt to draw attention on the cheap," Kay said. "And for eBay to cut ads from Google -- the old-fashioned metaphor is 'cutting off your nose to spite your face.' It was all very childish."

And so say all of us.

I wonder where stupid PR stunts fit into the 'do no evil' plan; And I wonder how long ebay will be able to keep Google Checkout off their auctions?

This time, Google blinked first ...

6:42 pm on June 23, 2007 (gmt 0)

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Ebay pulled the ads for a few days and achieved...
#1 - Sending a clear message to Google
#2 - Fresh analytics to determine how many google ads they really need
#3 - Gained alot of publicity and backlinks
#4 - A new perspective about organic traffic (did i mention alot of backlinks)
7:22 pm on June 23, 2007 (gmt 0)

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Ebay pulled the ads for a few days and achieved...
#1 - Sending a childish message to Google
#2 - Fresh analytics to confirm what they should have already known about their Google ads.
#3 - Shared a lot of bad publicity with google
#4 - A rather obvious perspective about organic traffic that any webmaster could have told them
#5 - They also realised that they NEEDED Google.

Do you seriously think that whatever 'backlinks' ebay got made any difference? And wasn't it the news sites that got most of the links anyway?

Neither ebay nor Google were winners here; if anyone was, it was AOL, Yahoo! and Ask, who took over Google-vacated slots.

10:40 pm on June 23, 2007 (gmt 0)

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Ebay pulled the ads:

- Linkbait

2:18 am on June 24, 2007 (gmt 0)

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Do you think it is strange those ads were returned on a Friday night after hours? Think someone was trying to get out front of some news on Monday or early Tuesday? Makes you wonder what is going to be in the news on Monday or Tuesday? ;-)
5:39 am on June 24, 2007 (gmt 0)

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eBay -- one of the biggest buyers using Google's AdWords marketing program -- increased advertising on Google rivals, including Yahoo Inc., IAC/InterActiveCorp.'s Ask.com and Microsoft Corp.'s MSN.com....

Great.

Now they are on their way to also ruining MSN and Yahoo search.

5:47 am on June 24, 2007 (gmt 0)

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Used Kleenex is once again available on ebay, or so says my latest US Google search.

The display url says everythingelse.ebay.com, and rover.ebay.com seems to be the target. Following the ad link shows, yet again, that no such product may be found on eBay.

Sigh...

11:04 am on June 24, 2007 (gmt 0)

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The best ever ebay adsense advert was highlighted by technology site The Register. They screen captured it just after Steve Irwin's death. It read:

"Find Steve Irwin Dead on ebay!"

3:57 pm on June 24, 2007 (gmt 0)

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EBay is not the only place where you could get "Used kleenex". They are also available from other "quality health" site and you could get a 100s of Free Samples! & Coupons there. Too bad you have to be over 18 and US resident and have to give up your email address to get lucky.

added: and you could get Black Eye Online from target.

10:56 pm on June 24, 2007 (gmt 0)

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>> "Find Steve Irwin Dead on ebay!"

actually, I saw slaves for sale at eBay. They said "Find them cheaper" too

11:15 pm on June 24, 2007 (gmt 0)

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> They could just eliminate all the useless search terms they appear for and save a bundle.

When will your local technology reporter get smart enough to put the relevant question to the director of advertising at eBay? Maybe ten years from now?

I think eBay has more money than sense and it's run by very sloppy people who took so many years to figure out they were throwing money at ineffective advertising.

"Sir, how do discount slaves on eBay help the branding of your company?"

"Just a second. Maybe I can find the answer on eBay. I'll be with you in a moment."

p/g

8:34 am on June 25, 2007 (gmt 0)

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They could just eliminate all the useless search terms they appear for and save a bundle.

Right on TropicalIsland and PotentialGeek.
If eBay simply advertised for items you can ACTUALLY BUY on eBay, they'd probably cut their Adwords budget in half, preserve their brand better, and actually convert the same since the ad clickers would be finding what the ad ACTUALLY advertised. Seems like an ad to find slaves on ebay is a lawsuit waiting to happen. C'mon eBay and Google, any programmer could write a script to block the eBay ads from appearing if the keyword doesn't appear in a auction listing on eBay, just takes a bit of processing power which eBay could assuredly afford.

So has anyone seen a reduction in ridiculous eBay advertising since they brought ads back online with Google?

9:46 am on June 25, 2007 (gmt 0)

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They could just eliminate all the useless search terms they appear for and save a bundle. It wouldn't affect their results.

or would it?

ebay is already known to some web-savvy insiders so making their brand known isn't the issue. By showing ads for idiotic search terms they get exposure for free (nobody will klick) - and most often they'll be the only advertiser on the page. Remember: no publicity is bvad publicity ....

nerd.

1:03 pm on June 25, 2007 (gmt 0)

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Now I know why AS results from this weekend sucked so badly.

Thanks, ebay! (I really, really, really don't like that company)

4:09 pm on June 25, 2007 (gmt 0)

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>any programmer could write a script to block the eBay ads from appearing if the keyword doesn't appear in a auction listing on eBay

Any competent linguist, or any fluent speaker of his own native language, would have already seen why that action would be futile.

4:29 pm on June 25, 2007 (gmt 0)

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Okay so how about Google stop allowing ebay to auto generate ads that are trying to be so overly relevant that they insert the main keyword found on the page into the ad and just keep it "Whatever you're looking for you'll find it on eBay" which is still a lie but beats the snot out of "find new and used nuclear weapons on eBay" I mean c'mon this isn't quantum thermodynamics.
3:52 am on June 26, 2007 (gmt 0)

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Can you say "publicity stunt?"
4:55 pm on June 26, 2007 (gmt 0)

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Basically eBays' Google advertising dollar dont stink like the rest of us that get hit with the Quality Score mayhem...

Well done Google you carry on with the 'ethical' work.

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