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EBay ended its ad boycott against Google yesterday but said it would scale back spending on the search engine going forward.
The auction giant said the 10-day suspension showed it could shift some dollars away from Google's search engine without losing traffic or sales.
"We can make a more efficient buy and reallocate some of our spending to take advantage of some of the things we saw," said eBay spokesman Hani Durzy.
eBay Ends AdWords Boycott Against Google [nypost.com]
EBay recently pulled ads from the world's most popular search engine in what the auction company billed as an experiment to determine the most effective means of getting customers to visit the shopping site. The move, however, had smacked of blatant retaliation as it coincided with a June 14 party that Google had been planning to siphon attention from eBay's annual user celebration in Boston.
In the past week, eBay -- one of the biggest buyers using Google's AdWords marketing program -- increased advertising on Google rivals, including Yahoo Inc., IAC/InterActiveCorp.'s Ask.com and Microsoft Corp.'s MSN.com.
EBay spokesman Hani Durzy said the experiment proved that eBay didn't need to spend as much on Google ads, which generally run to the right of Google's regular search results.
Associated Press [biz.yahoo.com]
[edited by: encyclo at 8:27 pm (utc) on June 23, 2007]
[edit reason] moved from another location [/edit]
"Google has a ton of money and should have thrown its own party that didn't coincide with the eBay event, which was simply a guerrilla warfare attempt to draw attention on the cheap," Kay said. "And for eBay to cut ads from Google -- the old-fashioned metaphor is 'cutting off your nose to spite your face.' It was all very childish."
And so say all of us.
I wonder where stupid PR stunts fit into the 'do no evil' plan; And I wonder how long ebay will be able to keep Google Checkout off their auctions?
This time, Google blinked first ...
Do you seriously think that whatever 'backlinks' ebay got made any difference? And wasn't it the news sites that got most of the links anyway?
Neither ebay nor Google were winners here; if anyone was, it was AOL, Yahoo! and Ask, who took over Google-vacated slots.
added: and you could get Black Eye Online from target.
When will your local technology reporter get smart enough to put the relevant question to the director of advertising at eBay? Maybe ten years from now?
I think eBay has more money than sense and it's run by very sloppy people who took so many years to figure out they were throwing money at ineffective advertising.
"Sir, how do discount slaves on eBay help the branding of your company?"
"Just a second. Maybe I can find the answer on eBay. I'll be with you in a moment."
They could just eliminate all the useless search terms they appear for and save a bundle.
Right on TropicalIsland and PotentialGeek.
If eBay simply advertised for items you can ACTUALLY BUY on eBay, they'd probably cut their Adwords budget in half, preserve their brand better, and actually convert the same since the ad clickers would be finding what the ad ACTUALLY advertised. Seems like an ad to find slaves on ebay is a lawsuit waiting to happen. C'mon eBay and Google, any programmer could write a script to block the eBay ads from appearing if the keyword doesn't appear in a auction listing on eBay, just takes a bit of processing power which eBay could assuredly afford.
So has anyone seen a reduction in ridiculous eBay advertising since they brought ads back online with Google?
They could just eliminate all the useless search terms they appear for and save a bundle. It wouldn't affect their results.
or would it?
ebay is already known to some web-savvy insiders so making their brand known isn't the issue. By showing ads for idiotic search terms they get exposure for free (nobody will klick) - and most often they'll be the only advertiser on the page. Remember: no publicity is bvad publicity ....