eBay Ends AdWords Boycott Against Google, With Changes

[engine]

EBay ended its ad boycott against Google yesterday but said it would scale back spending on the search engine going forward.

The auction giant said the 10-day suspension showed it could shift some dollars away from Google's search engine without losing traffic or sales.

"We can make a more efficient buy and reallocate some of our spending to take advantage of some of the things we saw," said eBay spokesman Hani Durzy.

eBay Ends AdWords Boycott Against Google [nypost.com]

[Lexur]

Ebay lost one position last week in the Alexa ranking and so probably eBay advertises again with Adwords although
they are too strong and "Adwords doesn't have any evident effect in our traffic".

Too strong or too much pride?

[rohitj]

If you really think alexa rankings have any meaning, then I suggest you start doing some serious homework.

[Lexur]

Everything in the world has any kind of meaning.
You just need to be smart enough to discover it.