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After months of experimenting with long-form video, YouTube said on Friday it would start offering full-length episodes of some television shows on its sprawling Web site....
...Most important for YouTube’s owner, Google, the longer videos will include advertising before, during and after each episode. Google is under pressure to raise more revenue from the nearly four-year-old video sharing site....
Most online video I come across (surfline, ninemsn etc) employ the same tactic, which I think is more irritating then splicing ad's throughout the broadcast.
YouTube should have done this a long time ago. Every time they announced a new player I was surprised it didn't have ad spots support.
Much Music in Canada does a great job of serving ads for it's programs. You get a ten minute segment, when you are done you get an ad, if you watch the ad then next ten minute segment loads.
I love it, pause, play, rewind, my work in one window, my favorite show in another.
[edited by: Demaestro at 6:18 pm (utc) on Oct. 14, 2008]