Bottom line - twitter is an instant messenger app! I wish them well in becoming something else, hopefully they find their new calling card, but longer posts isn't it imo.
What MADE twitter is that celebrities and companies jumped on board early. "Visit us on Facebook AND Twitter". That little official celebrity checkmark for official accounts was golden, right up until people realized that most celebs pay others to post for them. Celebs and companies alike focused on Facebook(the long version) and Twitter(the instant short version) to get messages out.
I don't see as many companies promoting both Facebook and Twitter anymore, many have dropped Twitter and/or replaced it with Instagram where they can more easily display images. In fact I watched a football game last Sunday that promoted ONLY Instagram. Twitter becoming Facebook solves nothing, both need to provide what their users want. I know people complained that 140 characters were too few but they wanted 150 or 160 characters, not 10,000.
Most celebs don't even read the 140 people send them unless they spot an opportunity to self promote, do you think they'll read the 10,000? My prediction is that we will now see a lot of "copy pasta" of posts to both Facebook and Twitter, there won't be a short version and long version anymore. Twitter is really playing with fire here and I don't see the upside.
When places like Monday Night Football no longer promote their Twitter accounts live on air for free that will mark the beginning of the end no matter what Twitter does, it feels like 3rd and long for twitter right now. It's felt that way since they, as an instant messenger, went public on the stock market imo. Twitter stock ended at a 1 year low today, it lost almost 10% today alone... becoming a blogging platform is not what people wanted from Twitter.
The only answer, which I don’t think is feasible, is to say, ‘You know what, we’re going to be the best damn 300 million-monthly-active-user [service] we think we can be,’ and not aim for Facebook-like scale.
Wrong! If you don't want to become classmates you stop trying to become Facebook and get back to being the short game! Oh, and while you're at it, do something about the 500 followers all using the same image header trying to sell me twitter popularity, thanks.