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Big changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers that also spend ad dollars on the network.
Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter.
The product will allow app developers to build experiences on Twitter, much the way they do on Facebook. The features will be contained within the brand's tweet timeline, a departure from the 140-character limit of a tweet or images and videos that can now displayed. While no date has been set for the release of the product, Twitter has been telling clients to expect it this year.