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On Wednesday, Twitter switched on enhanced brand pages for accounts owned by National Public Radio, NBC News, Volkswagen, the Huffington Post, Al Jazeera, and Anobii, among others. This is the first batch of premium Twitter pages from companies other than the handful of launch partners (including Coca-Cola, the American Red Cross, and American Express) who unveiled enhanced brand pages in December.
A Twitter spokesperson tells me the enhanced brand pages “will continue to roll out to advertising partners, as well as other select partners, charities, media organizations, and individuals” over the coming weeks and months. As Twitter gets more serious about generating revenue, it makes sense that it would want to create a more welcoming environment to big-name brands — the types of users who may want to buy more ads on the site after they see how nice their spruced up pages are.