Welcome to WebmasterWorld Guest from 23.20.245.192

Forum Moderators: not2easy & rumbas

Message Too Old, No Replies

UK's OFT Investigates Celebrity Undeclared Endorsements on Twitter

     
2:51 pm on Jan 10, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:25210
votes: 685


UK's OFT Investigates Celebrity Undeclared Endorsements on Twitter [guardian.co.uk]
How does a celebrity declare their affiliations to certain brands in fewer than 140 characters? Many may have to learn, after a clampdown by the government's consumer watchdog on non-declared endorsements in blogs and on social networking sites such as Twitter.

The Office of Fair Trading (OFT) has begun a crackdown on Twitter users and bloggers using their online presence to endorse products and companies without clearly stating their relationship with the brand.

In the first of its kind, the OFT has brought a case against a PR firm that was discovered to be paying bloggers to write effusively about its clients.