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Google's estimates have you loading the page 4x as fast compared to the unaltered version when on a slow connection, with 80% less data. They claim, appealing to webmasters, that this results in 50% more pageviews due to the better experience and lower wait.Places like Indonesia, India and Brazil (Android's largest emerging markets) will benefit greatly, which presumably translates to more page loads for webmasters.
Users can choose to load the full page if they want while webmasters can opt out of the change entirely.(source: [androidpolice.com...] )
Header set Cache-Control: no-transformBlocking by referrer/UA will just give the user a 403 w/ no way to choose to load the full (non-transcoded) page, so they'll likely just go away IMO.
I'm not going to spend any more time on it.
Mozilla/5.0 (Linux; Android 4.2.1; en-us; Nexus 5 Build/JOP40D) AppleWebKit/535.19 (KHTML, like Gecko; googleweblight) Chrome/38.0.1025.166 Mobile Safari/535.19 role:1 producer:12 timestamp:1439145809013000 latlng{latitude_e7:-71809303 longitude_e7:-348437901} radius:2150000
I don't know how to translate the latitude and longitude, or for that matter the timestamp and radius. I do notice that both lat/long values are negative, and this was a Brazilian request.
Header set Cache-Control "no-transform"
Header set Cache-Control "max-age=2592000, no-transform"If you block it, it can't get the header tag so it just keeps coming back. One of my clients wanted me to block it for his site. I couldn't talk him out of it so now I see it in his logs 50-100x a day... but then he gets a half-million page loads a day.