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Google has been caught testing a major new layout to their search results – full page previews of the target site and pale blue backgrounds behind the search results when you hover over them.
One of the fascinating things about this is that they are highlighting certain sections of the page in orange and expanding the text to provide a snippet of information. This shows that they have the technology to know exactly where a piece of text is on every single web page. The snippets highlighted are not always the same as the snippet in the search results.
The obvious question raised by this, is the effect it will have on click-through rates.
I have always had a NOARCHIVE header and now Google has all of my pages in preview
You must show Googlebot and the Google Web Preview the same content that users from that region would see (see our Help Center article on cloaking).
The NOARCHIVE header should still keep your content out of the publicly viewable cache.
Add the NOARCHIVE tag to a web page and Google won't cache copy of a web page in search results:
Google implemented this new feature without Flash support, and reportedly does not display any alternate content you may provide. Any Flash content on your pages will show an uninviting blank area.
seems like a breach of intellectual property rights to make a page of mine look different than it actually appears
Via Google Web Preview, Google is keeping a cached visual copy of your content to show anyone
Q: How can I block previews from being shown?
A: You can block previews using the "nosnippet" robots meta tag or x-robots-tag HTTP header. Keep in mind that blocking previews also blocks normal snippets. There is currently no way to block preview images while allowing normal snippets.
Is Google cacheing these "previews"
There is currently no way to block preview images while allowing normal snippets
As we use normal crawling to create these previews (on-the-fly accessing is only used for cases where we don't have recent, complete data from crawling), over time the accesses will be mostly limited to normal crawling activity.
I'd like to see referers from people actually clicking on/through the Preview
I wish there was some way to include an alt message