No idea what this is but the web site behind it has a php signup using a public email service and google analytics javascript code and nothing else. Google only has a cache "coming soon" page (in english). Domain registered by someone in United Arab Emirates through godaddy, IP is Turkish.
IP: 217.131.129.nn
UA: Socket/0.7 (http://www.solelynetwork.com/crawler/; socket at solelynetwork dot com)
So far hit only home page of one site.