What's the deal with Adwords?

Anyone else notice a sharp decline in clickthroughs?

[SEO Speedster]

I know I am new here, but I think a fair amount of us all may be using some variation of SE paid advertising, like Google's Adwords, Yahoo!'s Sonsored Listings, etc.

Since the large Google update last week though, I have noticed a few of my managed Adwords have declined steadily in terms of clickthrough. They're receiving the same amount of impressions, in various positions, but just aren't generating the all important click.

Has anyone else noticed this?

~Thanks,
~Speedster

[agerhart]

Speedster,

I don't know how, logically, one could have an impact on the other..........I don't see a correlation between the two.

Try changin it up a bit

[NFFC]

Maybe your SERP's have become more relevent?

[SEO Speedster]

I know they don't seem to be, nor should be connected - but it simply began to decline around that point in time.

Now, I cannot seem to get any up above a 1.0% CTR... Which... is just horrible!

[pmac]

I noticed a decline in % when a couple of competitors bought sponsered listings at the top of the serps. Managed to bring it back up by re-writing the ad copy.

[rcjordan]

>Now, I cannot seem to get any up above a 1.0% CTR... Which... is just horrible!

Sounds like a refrain from the period after the novelty of banners wore off. They (banners) were pulling in 4-6% without trying too hard, then moved down to the .2% range after everyone learned to tune them out.

[SEO Speedster]

RCJordan - Knowing that the main users of Google are those of us with a bit more technical inclination and appreciation for raw information - I think you are right...

Now, I've got to talk to the "powers that be" to possibly remove the ad. No need to literally pay $100's for a few clicks! ;)

Cheers,
~Speedster

[Mike_Mackin]

SEO_Speedster

How many individual keywords or phrases do you have that get 5% or more?

[SlyGuy]

After a few months with a 1.4% click through and hundreds spent on impressions, I decided it best to go with a pay-per-click engine (Overture), I figure if it's going to cost a buck a click, might as well be listed in the top spot..and not on the right hand side of the screen..

[SEO Speedster]

Mike...

None are ever above 5%

[NFFC]

Getting 6.03% so far this month compared with a campaign average [since Feb] of 5.84%, about 20 terms.