ip address and floating ip address

[chaash]

i would like to know the difference between an ip address and floating ip address. Do the clicks on the links from the same ip address effect the ranking?

[agerhart]

Thanks for the question cassh, you prompted me to learn something new!

My understanding is that a floating IP address is relocatable.

I will ask around to try and get an answer to your other question.

[Air]

A floating IP Address is typically used to provide redundancy in a hot standby configuration. One machine is able to take over the IP address (hence floating IP) of the other and respond to ARP requests. Ususally some type of heartbeat software/hardware is also used to detect the state of the master machine and the hot standby machine. This method introduces a security risk in that gratuitous ARP must be allowed, some network routers and switches don't allow it, and those that do are usually configured not to. This is to prevent a malicious machine from responding on behalf of one of yours and take over.

The more standard method is to use a machine/software that fronts your redundant machines with one IP address and then funnels the requests to the active server(s).

>Do the clicks on the links from the same ip address effect the ranking?
I am not sure what you mean, but if to the network in general, one IP is presented and behind it are many machines, as is the case when using NAT, then it just looks like a bunch of clicks from the same machine (same IP that is) but the agent string maby different depending on what operating system is being used.

[Marcia]

chaas, here's some very clearly explained information on Internet Basics [xoc.net] you might find useful.

[chaash]

thanks agerhart, air and marcia for ur help to the question.
the reason i asked this question was , iam doing some research on SEO, and there was a discussion about the click through popularity and that was the time all the confusion started.

1. to increase your ranking you need to click on the links that shows up in search engines like google, hotbot etc, and your ranking will increase and i do remeber reading somewhere that they dont effect the ranking if the clicks are from the same ip address

2. but my collegues said that it does effect the ranking because the clicks are from floating ip adress. and according to her floating ip adress meant its a new ip adress for every session.

so could you please clear my doubt.

[Marcia]

OK chaash, I see what you're asking. I wasn't sure about "floating" IP. The difference is between a static or a dynamic IP, which is probably what she means by floating.

With static, as in DSL or cable internet connections, a person has the same IP number all the time. With regular dial-up internet access, the IP numbers are dynamic - that is, a different number is assigned (within a range) each time a person connects to the internet, so she's right in that respect.

No, you wouldn't want to keep clicking using the same IP number, that will make a difference. However, there's still the issue of cookies when clicking. So to do it, a person would probably need to dial up again to get a different IP number and clear cookies, if I'm not mistaken. I really not 100% certain; I haven't done it, but I seem to remember reading something about that.

Another point is that although some do, not all search engines take click popularity into consideration. The best way is to optimize well, get good rankings, have a good title and description, and have the searchers doing the clicking.

[chaash]

thank you marcia, i think i you have cleared most of my doubt.

[ggrot]

AOL is the best dial up to do this with. They don't use ranges of ips that are stuck to a certain region like most services, instead, you are unlikely to ever get the same ip twice.

[chaash]

I would like to know if there is any problem in clicking on keywords from 2 different machines out of the same ISDN gateway. If I have to improve the position of a particular keyword, does it mean that each and every time I would have to disconnect and reconnect from a dial up only?

[chaash]

hi,
now iam a little more confused, when i checked my ip address in the machine and my collegues machine it is different, but when i requested for ip address (that is when i clicked on a particular site it said ur ip address is this) and that was a different ip address from what my machine showed and my collegue also got the same ip address when she clicked through that site.
i have noticed that the ip address changes in my machine when i change the gateway.
now i want to know when i do a click through which ip address will be taken into consideration, machine specific or the one which i got when i clicked on the link to get my ip address.
please clear my doubts...

[Air]

>....which ip address will be taken into consideration, machine specific or the one
>which i got when i clicked on the link to get my ip address.

It will be the one you got when you clicked on the link to get you IP address.

Probably your network is using NAT, the way it works is that machines in the internal network all have an IP address that is different from other machines on the internal network, ususally non routable addresses are used for this.

When one of these machines uses the internet a router uses a real routable IP address in place of your non-routable one, it does this substitution for all of the machines on that segment and returns the requested data to the appropriate machine, so to the internet they appear as one IP Address while internally they are independent and unique IP addresses.

NAT is normally used for security reasons and to save on the number of real IP addresses that have to be used.

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the other possibility is that you are using a proxy, every machine using that same proxy server would apper to be coming from the same IP, you can check your browser's proxy settings to see if you and your colleague are using the same proxy.
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