Average term of a SEO client

How long does the average contract last?

[volatilegx]

I was just wondering how long the average contract lasts? does anybody have statistics on what their contract renewal rates are? Obviously this question is posed at other SEO professionals.

[seth_wilde]

we require a 12 month contract (we're more flexible for big spenders).... We have a very high renewal rate, but I like to think that's because of our superior service :)

[IanTurner]

Minimum six month contract. Renewal rate is good, we have lost about 20% usually because their site wasn't well designed in the first place or the product was incorrectly priced for the marketplace.

Some of our SEO is only the SEO aspects and sometimes is part of a maintenance contract for the whole site. The latter is best as then we have total control over the design in the longer run and can do a proper job. We don't tend to lose the clients we want to keep ;)

[agerhart]

We also have a minimum 6 month......but 1 year is the norm.

We also have a clause in our contracts that says the contract will be automically renewed unless the client specifies otherwise