Forum Moderators: open
I know we're not allowed to post rates in the forum but would someone who's familiar with this type of business model mind emailing me a rough idea of standard per-user charges?
[ex: adult:$.50-? non-adult: $.10-?]
thanks!
I am not sure as I do not charge my clients this way, but I will ask some people to chime in their opinions.
On a sidenote:
Do you find this type of billing effective?......or do you favor it over standard billing?
Then start at Goto and deduct 50%.
Now, I think I am a bit confused. I thought that you were referring to charging clients on a performance basis. Did you mean this or PPC?
BT, 50% of the #1 at goto? nice.... never heard anyone come up with that figure... have any evidence to back that up? Might try to use that figure in a proposal which is trying to qualify the 'going rate' of traffic
Brett can you confirm that you meant PPC/pay-for-performance SEO. The guide you mentioned sounds like a goos start.
pfp (I just made that up) = pay for performance = you (as an seo) gets paid usually for either generating leads or sales to a site whose owners pay you (usually a commission) based on how your traffic converts... in other words, you get paid for sales only.... you don't get money for just generating traffic.
.... at least that is how I understand it. BT defined PPC as PPC as:
Pay Per Click. A Pay-Per-Click search engine charges websites on a per click basis. Often, an auction is held to see who is willing to pay the most for users..
....but I dont see one for pfp... anyone?
...anyway, I'm afraid I got this thread going in the wrong direction... so you want to bill clients on a ppc basis? Well, unless you are just going to help them spend their money at GoTo, then you are going to need to some good stats that your clients will recognize as credible.... and that ain't cheap.... I have an Enterprise Edition of NetTracker (www.sane.com) with licenses for 10 domains. It gets cheaper the more you get, but still that cost about $1500... and it isn't set up to autobill clients, etc. ....so I hope you are a programmer.
Of course, you can get other, cheaper stats, some very good, but if I was going to pay you $/click, I would be skeptical unless I had realtime access to exceptionally detailed stats so I could see where this traffic was coming from.
I think it's CPA you were looking for DB.
>BT, 50% of the #1 at goto? nice....
I look at the median average at Goto. Often, the #1 listing can be in "outer space" where they are paying 50% more than the #2 spot. If the results on Goto are (.30,.25,.24,.23,.22,.21,.15,.10,.07,.08) - I would go with .15 to .20 depending on the category.
That's what I think is legitimate. Once you show the client the referral strings coming from other search engines, you can bump that up (sometimes even higher than Goto is getting). The best tip is to send the client a report comparing what they paid to what their competition paid on Goto: We saved you $xyz last month over your competition.
as well as:
PFP [tm] GoTo.com
"Introduction
GoTo is the Internet's leading Pay-for-Performance™ search provider."
[goto.com...]
george
For CPC (Cost-per-Click), you can look at some existing firms to get an idea. One firm that I will not name, charges $399 non-refundable setup fee and .29 cents a click afterwards. Another firm charges $3500 deposit and .35 cents a click gets subtracted from that and gives a discount going down to .25 cents if the client places a large deposit. Most SEO's will not charge less than .25 cents a click for general terms and .50 cents for competetive terms.
On a related note, does anyone know of tracking/site stats software besides AddWeb Site Promoter that can track CPC terms with dollar value??? Meaning you can assign a dollar value to each keyword and it will calculate what the client owes you.
