How to name a folder

[johnny67]

Hi guys,

I hope you can give me a helping hand here.

I'm about to start building new pages for one of my sites. All these new files will be placed in a separate folder on the server.

The reason I will put all new files in a separate folder is that I don't want to check for and worry about duplicate file names and that I unintentionally overwrite existing pages.

My question is about how I should name the folder I put all the new pages in.

For example:

I could name the folder

'/generalkeyword/'

or simply

'/a/'.

The way I see it, '/generalkeyword/' would look like search engine spam and I don't want that, therefore I would like to name it '/a/'.

What do you guys think?

I would love to hear your thoughts and any suggestion would be greatly appreciated.

Thanks

[olgerdviz]

I think that as long as you have no more than 1 keyword(phrase) in the URL, either in the domain, folder or page name, this doesn't look as spam. In fact I saw keywords in folder names in bold in some SERPs.

[caveman]

Agree. As long as you don't overdo it, why not?

It helps internally when you want to find files fast (scan folder names).

Users look to file names for cues as to page relevance when scanning SERP's (improved click thru's).

Users also look to file names for nav reasons, i.e., to see where they are inside a site (improved user experience).

BTW johnny67, Welcome to WebmasterWorld!

[NormK]

But if I put '/generalkeyword/1.html' '/generalkeyword/2.html' '/generalkeyword/3.html' ….. etc as links on one page would renitence of *generalkeyword* consider as spam? Or robots treat URLs differently?