I've yet to hear but one single person who raved about AdWords. It doesn't even appear to be good for branding. I thought they had something when they started it.
NFFC
7:53 am on Aug 2, 2001 (gmt 0)
>one single person who raved about AdWords
Me! It is a great system, easy to set up and with click thru rates typically in the 5-7% range. Taking one campaign as an example last month shows an overall 6.44% CTR, the highest on a keyword being 22.22% and the lowest 2.34%.
ritualcoffee
6:08 pm on Aug 2, 2001 (gmt 0)
I raved about the google text banners but not the add box.