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How Important are H1 and H2 tags?

How important H1 and H2 tag is

         

KiShOrE

11:23 am on May 28, 2006 (gmt 0)

10+ Year Member



Can someone give me some idea about H1 and H2 tag?

I mean how important these 2 tags are for good search engine ranking and result?

Thanks

KiShOrE

tedster

3:12 am on May 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



First thing that needs to be said, H tags are a valuable part of a well structured html document. Here's the W3C reference:
url=http://www.w3.org/TR/html401/struct/global.html

A few years ago, search engines put a lot of emphasis on the words in the H1 and H2 tags. Then the word spread about this and a lot of silly webmasters started wrapping all kinds of things in H tags -- even their entire page -- and that destroyed the value of the H tag as a relevance indicator for search engines.

And so it died away -- words in the H tags were worth no more than regular text for a while. Gradually, the search engines experimented and watched as the H tag usage on the web came back to something more sane. So now the text in an H sometimes means a bit "extra", and the dial still keeps getting turned, so sometimes it doesn't.

The best practice is to structure your document the the way the W3C says to. Sometimes the H tag text will give that text a little extra boost, and sometimes maybe not. But still the best practice is to use them, and to use them correctly.