Forum Moderators: open
1) Is the link page "stored" on the Link-O-Matic domain?
2) How will your link appear. Will it be embeded in content/keyword text?
3) From what I hear SEs frown on FFA link pages and give negative weight for it.
4) Is this site on "theme" with your site. I hear it will dilute the "theme" or the way the SE sees your site.
Those are just a few things I ask myself/think about when linking.
Brian
Linking in it's truest form is all about a webmaster offering links to sites they’ve found that would enhance the experience for the visitor to their site. If my site is about PT Cruisers, because I’m a big fan, then I’m going to connect with other people who are fans and perhaps offer the people who visit my site the chance to visit other PT Cruiser fan sites. When I do this I stay perfectly on theme and it makes sense. I may even expand and share links to sites the sell PT Cruisers, to PT Cruiser auto clubs, to insurance agents that give great deals on insurance to PT Cruisers or even to companies that have auto supplies for PT Cruisers. The person on the other side has to then think what will this link do for me and is it in the best interest for the visitors to my site if I link back. For someone who sells PT Cruisers, offering links to fan sites is a good thing because you’re contributing to building loyalty towards your theme.
Now, as webmasters we can enhance the experience by actually seeking out these complimentary sites, creating pages to promote them and write to ask for an exchange. I know as a webmaster that I take a more serious interest in someone asking for an exchange if they’ve actually visited my site, can point to something they like about it and offer some reason why they wish to link to me. When I’m looking for link exchanges I take the time to do these things and then I offer them a very simple text link they can use. Of course because I try to be very good at what I do, I put just the right keywords in the anchor text.
I have looked at many link programs that try to recreate this experience. In the process they lose site of some very important points, which GWJ has clearly pointed out in his post. It’s like mass submission to thousands of search engines compared to a very specific process of hand submission. It’s like fast food or gourmet. They say the apple doesn’t fall far from the tree and cream always rises to the top. I try hard to remember that.
(edited by: paynt at 3:51 pm (gmt) on July 31, 2001
Having looked at some of the sites that still work well in search engines I noticed that those that did well often had links out to their suppliers and/or trade bodies associated with their own industry.
All the best
Ian