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I have an ecommerce store which I dont want littered with keywords etc - Its a very elegant design and pleasing to the eye.
Problem with that is im not going to rank well in the seach engines am I!
So i have two domains - abc123.com and abc123.co.uk
If i write good articles about my products on one site and promote the other through the use of banners and links will this work as im hoping?
Here's my question...are you running an art/design site, or a business?
If you are running a business, and you truly understand that, then the wisest approach is always the one that makes the most money, within your own moral/ethical contraints. IF it's a business, then eveything else is a means to an end.
If you can field an elegant site, and it also is highly successful, then you've found the Holy Grail of ecommerce.
As for your question, there's a wrong assumption. Without much on page content, you're making it harder to rank well, but certainly not impossible. External links to your site will be more important. There is more than one way to rank well.
That said, why are you assuming you can't field a site with great elegance and some added content. Failure of the imagination and/or design team, IMHO. ;-)
Said another way: Marketing partnerships.