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Since the html version and flash versions would be presenting the exact same information, I am guessing it would not be considered a black hat technique wherein you present one set of information to the SEs and another to the site visitor.
Any ideas or experience with this issue?
Thanks,
richmar
Our designers prefer to do the entire home page in flash, while I am arguing for leaving global nav buttons in html. Our flash developers said they can layer flash over the html text links, but from an SEO perspective, we are wondering if using this technique would be frowned upon by the search engines.
I wouldn't worry about the search engines in this matter. You need to worry about the visitors to your site. While Flash is supported by a majority, there are still those who do not have support for it. This also leads to accessibility issues.
Flash movies are invisible to the search engines. What you put under them is only of added benefit in identifying what is in the Flash movie. If the developers can layer the Flash over the text version, I see no problem with that, and why should a search engine? You are making the page Accessible.
Since the html version and flash versions would be presenting the exact same information, I am guessing it would not be considered a black hat technique wherein you present one set of information to the SEs and another to the site visitor.
Nope, nothing about this is relative to one's hat rack. As long as the developers are following the guidelines for presenting alternative content for that Flash content, then you are just fine.