Using additional domain names

How to use additional domain names for SEO or PPC

[shimsand]

We own about 20 extra domains that do not point anywhere.
FYI: They contain our brand name, and some other keyword.

Question is: How should we be using them?

Obviously we cannot just redirect them to an existing page on our website (which has a Google PageRank of 6).
A viable consideration is to use the extra URL’s as test landing pages for our PPC campaigns.
Or, possibly building a mini-site, optimizing it, and backlinking to our main domain?

Is there any other way to use these domains?

[agerhart]

There are many ways to use these domains, it really just depends on your goals.

1) You could create new landing pages for each domain to test conversion rates within your PPC campaigns.

2) You could build micro-sites on these domains targeting keyword variations or sub-keywords.

3) You could implement a server side redirect from them to your main URL so type in traffic will hit the main site.

4) You could park the domains and collect on any CPC revenue.

Since the extra domains contain your brand name you will obviously want to shy away from any risky testing to eliminate any risk to your brand.