PDF file optimisation

Doubts regarding PDF file optimisation

[susan fernandes]

Hi,
Iam new to PDF file optimisation. So please help me, in clarifying my doubts.

I heared that we can rank easily for a PDF file when compared with HTML file. So we can target highly competitive keywords also for PDF file optimisation. Is this true?

Also can I have any tips or articles to read or PDF optimisation factors, for my PDF file optimisation.

Can anyone help me in this?

Regards
susan

[caveman]

First of all, welcome to WebmasterWorld!

I'm afraid I don't have much personal experience in optimzing PDF's, but would imagine that it's not much different than onpage factors used in Web pages. As an aside, I wouldn't be surprised if G weighted PDF files relative to more standard Web pages, though I have no direct knowledge of this.

Anyone with direct experience care to comment?

TIA,
caveman

[tedster]

One thing I can mention as critically important is the document's title. Search engines will pull that from the document's meta data (Document > Properties) which is not immediately obvious. Same thing is true for Word documents.

I've seen some awful meta-data mistakes get indexed -- no one wants their pdf file indexed as "I have removed all the m-dashes" for instance.

[caveman]

That's very funny. :p

SEO humor. Hehe.

[Leosghost]

I'm gonna be laughing at that one as I fall asleep tonight tedster ..nice ..pertinent ..and nice :)

[angiolo]

Hi Tedster!

Good tip!

Just a question:

If I give the possibility to download the same content (eg. price list) in a .pdf and in a .doc (word) files, should these files appear as "duplicate" pages / content?

How search engines consider .html .pdf .doc files with the same content?