Acronyms? SERPs PR please clarify.

[Gwhizz]

Hi newbie here,

Could some kind soul give me an induction to search promotion speak? I'm reading the posts and can't make sense of some as I don't speak the lingo.

What does SERP, PR and backlink mean?

Thanks

[Gwhizz]

SEM also?

Ta

[kevinpate]

Hiya and welcome.
The glossary here will likely be megamajorly useful to you, so dive right in and enjoy it
[webmasterworld.com...]
and then continue enjoying the forum threads, lots of good info for ya.

[Precious pearls]

Hello friend,
SERP : Search Engine Results Page
The page that is generated by a search engine in response to a search.

Backlink : Backlinks are links those are pointing at a particular page.

SEM : Search Engine Marketing

PR : Page Rank

Rest of the things you will find there at Webmasterworld.com
P_P

[larryhatch]

HI Precious:

Newbies (like I was once) might appreciate more detailed links definitions:

For me, a backlink is simply an incoming link, i.e. a link from somebody else's site in to yours or mine.

An 'outgoing' link would be if you link to somebody else.

A mutual or swapped or traded link, in when you trade links, one in one out.

A phony link is one that gets the visitor to your site, but in such a way that
it is not counted by the search engines. These often involve .php devices, though there are others.
NEVER link back to a bogus link of this kind

A Romulan link, (there are many names for this) is like a 2 headed turkey.

Lets say your page has a URL like yoursite.com.
An R-link might be yoursitecom (no dot)
-or- www.yoursite.con (n instead of m) etc.

I see lots of 404 errors because somebody in the far
East, (in a country which rhymes with China)
cannot yet parse upper case English characters.

Finally there is the null link. The one you simply refuse to give, or to accept.

I hope I made some sense, and that good beer has not gotten the best of me. -Larry