Keyword Emphysis within Body text

Hyperlink or "bold" tag

[dayo]

Hi

A quick question.
What is the best option for SEO:

1. The keywords in your body text are anchor text for links to other pages on your site

OR

2. The keywords are highlighted as bold/italic etc to give them more emphysis on the page

What's the best option to use?

Cheers

[Lex_Luther]

Both, but if I could only choice one, it would be #1, for G's sake.