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Redesigning a site that ranks high

How can I do this without risking my ranking?

         

Asmodean

2:50 pm on May 15, 2001 (gmt 0)



Hi

I want to redesign a site that ranks #1 in some SEs. But I do not want to risk my ranking.
How can I do this? should I use some kind of redirecs, cloaking or anything else???

My other option is registering a new domain name, put the new site there and position it untill it gets great ranking and then replace the content in the first domain.

Thanks in advance

agerhart

3:16 pm on May 15, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



this is only opinion, as I am still a learner here too, but I would go with option # 2, as to not upset the rankings that you have right now. Enjoy 'em while ya got 'em!

rcjordan

4:36 pm on May 15, 2001 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Legacy issues can run you crazy with web sites, but the toughest one to deal with is when a high-ranking page desperately needs a redesign or update.

>I would go with option # 2

Ditto.

an untaken nick

5:11 pm on Jan 12, 2002 (gmt 0)

10+ Year Member



This may bring some problems to do with "mirror sites" and trouble on the major directories etc. during the transition period.

I would think it through again. If the domain is ranking well, wouldn't it be better to rebuild on the site (use 404error, if removing pages and altering structure, to keep existing traffic from internal pages)

If a new domain is in order for a fresh start then DNS pointing would be the way to go as soon as new site is uploaded.

Just some thoughts.. :)

Marcia

9:22 pm on Jan 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



301 - permanently moved. Gets the links visitors to the new site until all the linking sites can be contacted and changes made, and the new pages get found on the next crawl.

bobriggs

9:32 pm on Jan 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Marcia's advice is also what google says to do.

I have a question about inktomi though. I had another domain that was in transition and I put an HTML redirect on it. Ink kept the old link but spidered the new page - and acted like the redirecting link had the content of the new page. Of course I would have liked ink to just put the new page in remove the old link. No problem until the old link died.

It also did the same with an internal (insite 301 redirect). I'd really like to remove the redirect, but Ink really insists on keeping the old URL.

So the question. How does Ink take a 301 from domain to domain? I would guess just as the above 2 examples. Which means you have to keep the old domain just to force the redirect? Not good. Ink should take the new URL and forget what comes before the redirect. I haven't seen it change this behavior in 6 months. Or has anyone observed anything else?

Marcia

9:52 pm on Jan 12, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>Ink kept the old link but spidered the new page - and acted like the redirecting link had the content of the new page.

Good point, that's why I'm afraid to put sites up on servers where there's no htaccess. I really don't know what Google does with an HTML redirect.

Google spiders by domain and IP number. Any idea if Ink does the same?