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As an amateur photographer, I am selling photographs of wildlife and scenery on a Photo Stock e-commerce site.
However, to promote my photographs further, outside the main e-commerce site, is it feasible to build multiple websites, one photograph per site (or 3 photographs per site), ultimately leading to the main e-commerce site where all my photographs are displayed?
At first, I thought about developing one main site displaying all the photographs with a purchase link to the e-commerce site. But would it be better and good online business to set-up multiple domain sites to increase global exposure?
Each site would be a real site displaying the photograph; description and an ebook catalogue download displaying all my photographs with descriptions etc. Possibly include the purchase of the particular photograph from the site as well. But the real aim would be a link to the main e-commerce site.
The underlying question I guess is search engine promotion better done using multiple sites or should it all be done from one main site?
Rod
Well, I'm a bit new to this stuff, but here are my thoughts...
How can you "brand" your product with so many different domain names. You want people to first, find you, then, just as importantly, remember you. I've seen estimates ranging from 3 to 8, but it takes an average of several visits from a potential client before they will actually pull the trigger and buy.
I would think you would want them to remember "widgetphotos.com", not widgetbluephotos.com and widgetgreenphotos.com, and well, you get it.
I'd say use a single site (domain), but have pages for each and every photo, with KEYWORDS specific to that photo. You still display your photos singularly, and promote search engine pleasing code.
Just my thoughts! Good luck on your endeavor!
Tim
I think your example of "widgetphotos.com", not widgetbluephotos.com" sums it all up.
Thanks - Rod
