SEO Marketing/Strategy Plan

[Acternaweb]

My boss has asked me to create a high level marketing/strategy plan to increase our rankings.

Rather than try to recreate the wheel, I wanted to check with the experts.

Does anyone know where to find a plan?

[Mike_Mackin]

>high level marketing/strategy plan to increase our rankings.

Ask him/her the reason for high level marketing/strategy plan to DO WHAT

A high level marketing/strategy plan should have a defined end result in mind. Ranking is only a part of the process.

imho

[Acternaweb]

Thanks, her main objective is to improve our ranking (having us in the top 3 in the major engines, for industry specific keywords) Our market is highly competive, so she wants me to create a plan of attack.

Does that help clarify things?

[Mike_Mackin]

:)

Let's start by finding out how you would categorise your company.

[dmoz.org...]

What sub cat fits?

[fixed sp error]

[Acternaweb]

This is where we are currently listed, [dmoz.org...]
but fall into other categories as well.

Thanks,

Paul

[Mike_Mackin]

yup
>multiple industry segments around the world

My strategy would be to buy domains for the multiple industry segments and then more domains for each country or region you service with translation provided at the local level.

[Rumbas]

Going even further and registering your local versions of your domain name with good written titels and descriptions prober submitted for the local directories - for the firm battle plan [webmasterworld.com].

If seriously into european search engine traffic, I would consider a visit at professor Rencke and the European Search Engines University for ground bracking knowledge about Europe SEO industry.

Recently [webmasterworld.com] Yahoo has sent their local people out on street and moved almost everything to London. The German chief left - and the Danish has moved in.

Yahoo's European plan has fainted a bit, but Google and FAST [webmasterworld.com] are grabbing most of the 75-100% per year growing market.

Where I'm from [webmasterworld.com] Jubii/Lycos Europe are proffiting from their partnership.

It's exciting :)

<Add>Brent just found this interesting info [webmasterworld.com]. Using local translations for keyword hints would be valuable too. </Add>

[webrank]

Hi there - if your boss wants results fast, but no-one in the company has any solid SEO experience, my suggestion is to high a good SEO firm (outsource the campaign).

I'm not saying this because I am a SEO, I'm saying it because, from experience, companies that try to do this in-house without experience usually end up with poor results and a lot of wasted time, ending up hiring the professionals they should have hired in the first place. It takes many months of research and trend-watching to know how to optimize a site properly.

If you do decide to outsource, make sure you hire a company who has a good track record (ask for example ranking reports!) and one that conducts thorough keyword research. This will ensure they target search terms that not only represent your site content, but are highly searched on by potential visitors.

Best of luck!

[paynt]

Acternaweb, my tip is to theme it. In doing so you can begin to develop the independent strategy that works for what you are optimizing for. You have to know all your variables first and map out what you have to work with, consider then how far you can take each of these themes and then how you bring them back together. That will allow you then to explore all the possibilities and potentials and develop your strategy/plan around that. Look at each piece of the puzzle and make each piece work the most for you.

I never add a page to a site that doesn’t serve a purpose and usually a variety of purposes. In considering that page I think about what it offers in terms of content, resources or housekeeping (pages like how to contact the company and such). Can I promote the page and if so have I done the most I can in order to promote it to each furthest. Step-by-step through the site, exploring all it’s possibilities is the best you can do. Maybe you will need a SEO firm to do the work, or consultant for the tight spots and of course the forum here for additional support.

Stay fluid. Have a plan but continue to research and explore because this is not a stagnant industry and to stay successful you need to be both planted firming in the structure while anticipating the future.