Benefits of your outgoing links anchor text

How keywords help in your links to other sites

[silverbytes]

I guess anchor text in your links to other's sites help if they are related to your desired keyords, those you want people to type to find your page.

Is that true?
How anchor text using keywords in outgoing links help really?

IE: better than [example.com...] (link to partner) use "blue widgets" in anchor text (if you are targetting "blue widgets" and your partner's site is about blue widgets or widgets.

[edited by: pageoneresults at 1:24 am (utc) on Mar. 24, 2005]
[edit reason] Examplified URI Reference [/edit]

[MarkWolk]

Anchor text is vital and can make your page come up first in search results for a term that is even not on your page.

[graywolf]

I have some sandboxed websites where the people who link to me rank in the top 50 while I'm nowhere. So your outbound anchor text has an effect.

[silverbytes]

Ok let's go beyond.
What is the effect of anchor text including your keywords pair + other word.

Example: you are intersted in "blue widgets"
but your outgoing links are:

blue widgets now
blue widgets factory

does that have the same weigth than only "blue widgets"?

Variations on pages with many links are really needed otherwise your page would appear as overoptimized...

What do you say?

[MarkWolk]

If your site is about "blue widgets" and you have outbound links to sites about "blue widgets now" and "blue widgets factory", then these links might be useful for your site's visitors, and for search engines to determine what your site and the partner sites are about. It looks like a perfect linking strategy.

[silverbytes]

What about weight?
Is that better than "blue wdigets" only?

[MarkWolk]

If you are talking about the hyperlinked text on your site, I don't think it really matters much. Maybe slight variations in the hyperlinked text will make your page look more natural. Too many links "blue widgets" might look suspicious. Other than that, and the relevancy considerations above, I don't think hyperliked text on your site affects much your site; it affects more the site you link to.

[graywolf]

From an algo's point of view which looks like an SEO at work:

A page about "blue widgets" with three outgoing links using only "blue widgets" as the anchor text

or

A page about "blue widgets" with three outbound links "click here for blue widgets", "blue widgets of bayone", "cerulean colored widgets"

[silverbytes]

what is your point graywolf?...
ok both looks like seo so?
better look like seo than nothing...

[graywolf]

what is your point graywolf?

Let's remember there are lots of non SEO websites out there. When they do things like link out they often use what we would consider sub-optimal anchor text. In my experience creating this "natural" appearance with both inbound and outbound anchor text is a good thing.

The more pattern like your actions are, the easier they will be to factor out algorthymically. Think drunken style SEO.