SEO Organic Landing Pages

[Adam_T]

Hello,

I am currently hoping to undertake a degree of SEO for a travel site, and I had a question surrounding landing pages i hopes someone could help me with -

At the moment, when i do a search (for example 'Keyword Phrase') my organic search listings will list [Keyword Phrase] from the travel site, but the link and the landing page from google will be my home page - If I conduct my SEO correctly, would it be possible to modify this landing page so it would point directly to the [Keyword Phrase] section of the site? I know this is easy to do in ppc, as the link can simply change, but in organic listings, will it pose a large challenge?

Many thanks and all help appreciated greatly,

- Adam

[edited by: pageoneresults at 3:53 pm (utc) on Feb. 23, 2005]
[edit reason] Removed Specifics - Please Refer to TOS [/edit]

[keywordguru]

Hey Adam,
Usually you can go about changing it from your homepage url, to the internal page. The best way to go about this is by collecting backlinks from other sites and point to the internal page, rather than the homepage url.

So get anchor text backlinks for the keyword you hope and point them to the specific url and you will eventually show up for that page.

This is actually a wise thing to do because I am sure your internal page is more targetted than just your homepage. So go at it! Collect those links:)
KG