Media coverage

[Daretodream]

When your site gets several write-ups in newspapers, would this be a good time to attract advertisers? I would think this would be a good time to let loose of adsense and put on real advertisers?

What are advertisers looking for? I think if you start getting a lot of newspaper coverage this would be the time to ask for the bucks? BTW, did not say this was happening for my site, just a question. Any thoughts are appreciated.
Cindy

[goodroi]

News coverage normally brings a larger audience. Generally it is a short term boost, unless you can sustain the news coverage or your site has stickiness.

To answer your real question which I think is "when is it time to replace adsense with an inhouse program?" It is when you can find advertisers willing to make long term committments that will pay you significantly more than adsense. Running an inhouse program will increase costs and take time. This is why you need your inhouse program needs to make more money than your adsense is currently pulling in. For advertisers to make committments you generally need to prove sustained traffic and if possible demographics that match their target audience.

There is a thrid option besides running an inhouse program or using adsense. You should ahop your site to other ad networks like overture and others. They will provide much more money than adsense.