New to Search Engine Marketing

Looking for tutorial or book to get me started...

[fiuOY]

Hello,

I'm new to search engine marketing. I'm definately not new to web design, but I am to SE stuff. Is there a tutorial, or a good updated book that I can read to get my feet wet, and start learing more about this huge field.

Thanks in advance,

[treeline]

Here are a few gems I've gained here over the last few years. First, Brett's guide to a successful website:

[searchengineworld.com...]

An estimate of what factors matter most:

[webmasterworld.com...]

[fiuOY]

Here are a few questions I came up with as I read through that very useful guide.

1. I read to create 100-200 pages of content. Can all these pages be under one domain, or do the need their own domain name or IP?

2. My site is 90 Flash. Am I out of gas or what? and to make matter worse I'm using frames? What can I do to help the spider crawl my site?

Thanks in advance

[treeline]

All of those pages should be on the main domain.

Frames are very difficult for search engines to navigate, other websites can't link directly to inner pages, and visitors can't bookmark their favorite pages. I'd think hard about ways to stop using frames. Often you can accomplish something similar using templates.

Flash is good at some things, but a few people (like me) don't have it installed because it's overuse for flashing ads is annoying. Search engines probably have a hard time indexing your flash text as well. Take a look at what you are doing and ask how much of it needs to be flash? Keep just the parts that can't be done other ways.

[fiuOY]

But how do the big companies do it then. [snip] for example, develops using frames almost in 90% of the sites I've seen. Even if it's just two frames on the sides (with a pattern background), and a frame in the center with the content...they almost always use frames.

How do they do it?

[edited by: pageoneresults at 2:50 pm (utc) on Jan. 5, 2005]
[edit reason] Removed Specifics - Please Refer to TOS [/edit]