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I agree with the others, the shape of this market will make it difficult for a new site to get result soon.
Nothing is impossible and anyway it a load of investment, will take time first, then some money because i believe that if you have already invested in this business you should count on email marketing, banner exchange and any kind of promotion ( and probably dirty hands stuff 'cause your linking strategy will be tough i believe) other than SEO...time to optimize your ranking...well i like optimism.