Yahoo and MSN Search are important

EPC for other search egines

[Iguana]

I have had 28 days with barely any Google traffic (25 August I lost 90% of my Google traffic - just restored in the last 24 hours). Even though Google was massively the biggest generator of traffic for me and my overall traffic has dropped by 75+%, my earnings from Adsense have only halved.

I guess its obvious (but I hadn't figured it) - users from Yahoo and MSN are much more likely to be interested in your Adsense Ads because, unlike Google searchers, they may not have seen those ads before on the search page they just clicked on.

I'm glad I'm back in Google, but I'm going to work on optimising for the other search engines a lot more now. Thankfully Yahoo (if you're not excluded/penalised) is like the old Google pre-Sandbox etc.

[howiejs]

"users from Yahoo and MSN are much more likely to be interested in your Adsense Ads because, unlike Google searchers, they may not have seen those ads before on the search page they just clicked on."

Interesting comment

But wouldn't this be an increase in CTR?

Or are you saying your EPC went up (the value of the refer was "higher")?

[Iguana]

My Adsense stats 'Click Through Rate' was higher and my 'Effective CPM' was higher (at least twice as high)

[JohnKelly]

Iguana,

If you don't mind saying why did you lose your Google traffic?

[dauction]

I agree as far as importance of Yahoo and MSN.. I place about evenly across all 3 engines.. today Google is updating and I lost a number of key rankings..but Im not "losing" it; my rankings are diversified across all the major se's ..

my revs will drop a 1/3rd ...but i'll still be doing just fine

[martinibuster]

>>>why did you lose your Google traffic?

That's off topic and has nothing to do with the contention that Yahoo and MSN traffic is more likely to click on ads.

A better question might be, "How relevant was the traffic you were receiving through Google?" There is a possibility the traffic was coming in for broader terms and less likely to be interested in your ads.

It could also be a matter of M & Y visitors coming in on more relevant terms.

The suggestion that M & Y users may not be acquainted with google ads and thus more inclined to click on ads is an interesting one. But there are other variables to consider before that can be accepted as a fact.

[woodrow22]

bah

-edited for snide comment-

[alexandra]

well, I am not sure about "users from Yahoo and MSN are much more likely to be interested in your Adsense Ads", but I am sure we have to pay more attention to other search engines, we can not put all the eggs in one basket.

[Iguana]

Hi JohnKelly and martinibuster

My google traffic was highly targetted - I ranked #1 for about 2500 specific phrases. So, I'm pretty sure Yahoo and MSN users are more likely to click on ads - after all they have just some off a search results page that doesn't have those ads on them