As an infrequent manager of PPC accounts on behalf of others, I have been asked by an ad agency to run a small, onetime PPC campaign of behalf of an agency client. It's several thousand dollars -- not much to the agency, but a lot to me. The agency seemed to expect that I would pay for the campaign as part of managing it, then bill the agency for the cost of the ads plus my fee. I'm leery about being out of pocket this amount, in case the agency drags its heels, or worse. My question: who normally pays the search engines in these kinds of arrangements -- the SEO company, or the agency/client?
Thanks.
